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Library/Film/JibJab "This Land"
Grade B20 sourcesHIS-01569

JibJab "This Land"

Film · 2004 · Notable

52Editable slideCertificate

JibJab's Bush–Kerry cartoon passed 50 million reported online views.

Clip · JibJab on YouTube
JibJab's own This Land illustration from its company history.
JibJab
Evan and Gregg Spiridellis at EG 2010, photographed by Eric Chan; CC BY 2.0.
Eric Chan
Web cartoonists Gregg and Evan Spiridellis. actor Tom Arnold, host...
NBCUniversal / Getty Images
JibJab.com "This Land!"
JibJab on YouTube

Spread Score

How it works
Reach70Contagion65Breadth30Velocity63Longevity1652

Numbers

Seed video, alternative October estimate reported by NBC
65M
As of Oct 7, 2004 · Open web · Associated Press / NBC News
Peak proxy date
By end of Jul 2004
Jul 9 ’04 to By end of Jul 2004
Platforms
4
Started on Open web
Leverage
500×
65M on 130K followers at seed

Mechanics

  • Platform jumpPrimary
  • Press loop
  • Controversy
  • Underdog
  • Newsjacking

How it spread

Trace the origin

JibJab emailed its Bush–Kerry cartoon to fans. Forwarding and AtomFilms distribution led to TV replays and national coverage. Ludlow's copyright threats ended in a settlement; DVD sales and a Leno sequel followed.

Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.

Google searchesMay ’04JulAugSepOctDecJun ’05Mar ’06OctJul ’07Jan ’08Peak proxyOpen webTVPressRetail
Open webTVPressRetail

13 more events on this chart

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Timeline (16)

  1. July 2004

    JibJab / Evan and Gregg Spiridellis seed · Jul 9 ’04

    JibJab released its Bush–Kerry parody and emailed the link to its newsletter.[1][2]

    Open the first post ↗

  2. AtomFilms platform jump · Jul 19 ’04

    AtomFilms put the cartoon on its home page after traffic overwhelmed JibJab's server.[3]

  3. NBC Today platform jump · Jul 20 ’04

    NBC's Today aired the short and interviewed the Spiridellis brothers.[3]

  1. press · Jul 20 ’04

  2. backlash · Jul 20 ’04

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Why it worked

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Origin
Seeded
Sector
Entertainment
Region
US
Seed video, alternative October estimate reported by NBC
65M
As of Oct 7, 2004 · Open web · Associated Press / NBC News
Evidence
Grade B

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