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Library/Campaign/L’Oréal Paris CGI lipstick car
Grade B20 sourcesHIS-00681

L’Oréal Paris CGI lipstick car

Campaign · 2023 · Niche

31Editable slideCertificate

L’Oréal Paris’s CGI lipstick car passed 3.5 million Instagram plays in its launch week.

Original · L’Oréal Paris / McCann Paris / Soleil Noir / Craft Worldwide
Clip · L'Oréal Groupe on Instagram
L'Oréal Paris Official on Instagram: "Fasten your seatbelt and prepare to make a bold entrance with our Infaillible Matte Resistance liquid lipstick! Elevate your lip-game to a whole new level with…
L'Oréal Paris Official on Instagram
L'Oréal Groupe on Instagram: "Buckle up, the new @lorealparis Infallible Matte Resistance is in the driver seat 💄 Available in 17 shades, with a single swipe, defy all rules and embrace velvety…
L'Oréal Groupe on Instagram
L'Oréal display at Outernet
Outernet London
L'Oreal - Infallible Matte Lipstick Launch - Elevate Global
Elevate Global
#outernet #london #activation #loreal | Eva Phelan
Eva Phelan / LinkedIn
L’Oréal Literally Paints The Town Red With Larger-Than-Life CGI Lipstick - DesignTAXI.com
DesignTAXI
L'Oréal Groupe Lipstick Marks Street Red in Paris
FOOH Library
50+ Examples of CGI Ads That Went Viral - Cominted Labs
Cominted Labs
L’Oréal Paris - Infaillible Matte Resistance - Kendall Jenner - Packshotmag
Packshotmag

Spread Score

How it works
Reach31Contagion35Breadth20Velocity36Longevity3231

Numbers

Seed Instagram reel only; derivatives unmeasured, historical floor
3.5M
As of Sep 7, 2023 · Instagram · Marketing Directo
Peak date
Week of Sep 10, 2023
Sep 4 ’23 to Week of Sep 10, 2023
Platforms
4
Started on Instagram
Origin
Seeded
Beauty & personal care

Mechanics

  • Mystery & lorePrimary
  • Controversy
  • Platform jump
  • Press loop
  • Visible in use

How it spread

Trace the origin

L’Oréal’s CGI lipstick car prompted specific questions about reality and product performance. LinkedIn readers explained FOOH and rendering clues. The captured seed caption promoted shade selection; a later London replica offered photos, free lipstick and a tagging giveaway.

Dates use the stated precision; chart positions are date anchors.

Google searchesJul ’23SepOctDecFeb ’24JulDecJun ’25NovPeakRetailInstagramOpen webPress
RetailInstagramOpen webPress

17 more events on this chart

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Timeline (20)

  1. September 2023

    L’Oréal Paris precursor · Sep 1 ’23

    The lipstick went on sale before the car creative appeared, according to Journal des Femmes.[1]

  2. @lorealparis seed · Sep 4 ’23

    Posted the CGI lipstick car with a caption promoting Matte Resistance and directing viewers to a shade link in bio.[1][2][3][20]

    L'Oréal Paris Official on Instagram: "Fasten your seatbelt and prepare to make a bold entrance with our Infaillible Matte Resistance liquid lipstick! Elevate your lip-game to a whole new level with…

  3. Christopher Motta owner response · Sep 4 ’23

    Motta posted the creative on LinkedIn and said it was intended to drive buzz and conversation.[3]

Origin
Seeded
Sector
Beauty & personal care
Region
FR
Seed Instagram reel only; derivatives unmeasured, historical floor
3.5M
As of Sep 7, 2023 · Instagram · Marketing Directo
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Google searchesJul ’23SepOctDecFeb ’24JulDecJun ’25NovPeakRetailInstagramOpen webPress
RetailInstagramOpen webPress

17 more events on this chart

Join free to see them

  1. September 2023

    L’Oréal Paris precursor · Sep 1 ’23

    The lipstick went on sale before the car creative appeared, according to Journal des Femmes.[1]

  2. @lorealparis seed · Sep 4 ’23

    Posted the CGI lipstick car with a caption promoting Matte Resistance and directing viewers to a shade link in bio.[1][2][3][20]

    L'Oréal Paris Official on Instagram: "Fasten your seatbelt and prepare to make a bold entrance with our Infaillible Matte Resistance liquid lipstick! Elevate your lip-game to a whole new level with…

  3. Christopher Motta owner response · Sep 4 ’23

    Motta posted the creative on LinkedIn and said it was intended to drive buzz and conversation.[3]

  1. owner response · Sep 5 ’23

  2. press · Sep 6 ’23

Join free to see the other 17 events and the full chart. Free, on every case.

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Why it worked

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