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Library/Film/The Lord of the Rings online trailer (2000)
Grade B22 sourcesHIS-01552

The Lord of the Rings online trailer (2000)

Film · 2000 · Notable

40Editable slideCertificate

New Line reported 1,671,000 first-day downloads of its online trilogy preview.

Trailer · Warner Bros. ME on YouTube
Clip · TheOneRing on YouTube
Official Fellowship key art showing the Argonath and boats; parent-film artwork, not the Internet preview.
Warner Bros.
The Lord of the Rings: The Fellowship of the Ring – Theatrical Trailer
Warner Bros. ME on YouTube
The Lord of the Rings: The Fellowship of the Ring - Box Office Mojo
Box Office Mojo

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth40VelocityNo data yetLongevityNo data yet40

Numbers

Seed to milestone
5 weeks
Apr 7 ’00 to May 15 ’00
Platforms
6
Started on Open web
Origin
Seeded
Entertainment

Mechanics

  • Fandom mobilisationPrimary
  • Mystery & lore
  • Platform jump
  • Press loop
  • Pairing

How it spread

Trace the origin

New Line released its trilogy preview online after coordinating fan-site countdowns. Fans examined frames, discussed it in chats and screened it at a convention. Apple reported over 12 million cumulative downloads by May 15.

Documented milestone; not a measured attention peak.

Jul ’99Apr ’00MayOctJul ’01Apr ’03Sep ’06Feb ’10Aug ’13Jan ’17May ’20DecOpen webGroup chatsPressTVBox officeYouTube
Open webGroup chatsPressTVBox officeYouTube

13 more events on this chart

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Timeline (16)

  1. March 2000

    New Line Cinema precursor · Mar 31 ’00

    New Line emailed its mailing list to announce the April 7 Internet preview.[1]

    Open the first post ↗

  2. April 2000

    Calisuri / TheOneRing.net precursor · Apr 3 ’00

    TheOneRing.net posted daily countdown images for the preview.[2]

  3. Tookish / TheOneRing.net precursor · Apr 6 ’00

    Tookish invited fans to gather in Barliman’s chatroom for the preview launch.[3]

  1. seed · Apr 7 ’00

  2. press · Apr 7 ’00

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Why it worked

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Origin
Seeded
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

Film · Box office · 199847

The Phantom Menace trailer

Lucasfilm

Fans paid cinema admission for a teaser Lucasfilm said drew over 10 million downloads.

1 / 8

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New cases, every week

How the next thing spread, the week it does.