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Library/Series/Lupin (Netflix series)
Grade A23 sourcesHIS-01369

Lupin (Netflix series)

Series · 2021 · Notable

49Editable slideCertificate

Netflix reported 76 million households sampled Omar Sy's French heist series.

Trailer · Netflix on YouTube
Clip · Film Gamed on YouTube
Post · X
Lupin Part 2 key art with Omar Sy
Netflix
Omar Sy as Assane Diop in the Lupin official trailer
Netflix on YouTube
Omar Sy as Assane Diop at an auction in Lupin
Deadline
Omar Sy at the 2012 Lumières ceremony
Georges Biard
Omar Sy as Assane Diop in a bowler hat in Lupin
Netflix News (independent fan site)

Spread Score

How it works
Reach55Contagion35Breadth80Velocity33Longevity3349

Numbers

Observed peak date
Week of Jun 17, 2021
Jan 8 ’21 to Week of Jun 17, 2021
Platforms
5
Started on Open web
Origin
Mixed
Entertainment

Mechanics

  • Platform jumpPrimary
  • Press loop
  • Real-world spectacle
  • Mystery & lore
  • Sell-out loop

How it spread

Trace the origin

Lupin entered Netflix's US Top 10 as viewers discussed it on Twitter. Netflix promoted Sy's Métro stunt, and bookshops ran out of its tie-in edition. Available Wikipedia data peaked with Part 2; the window omitted the January launch.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesNov ’20Jan ’21FebMayJulSepDecMay ’22SepApr ’23SepObserved peakYouTubeOpen webPressXRetail
YouTubeOpen webPressXRetail

13 more events on this chart

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Timeline (16)

  1. December 2020

    Netflix precursor · Dec 2 ’20

    Netflix released a trailer and announced a January premiere for Lupin.[1]

    Open the first post ↗

  2. January 2021

    Netflix seed · Jan 8 ’21

    Netflix released the first five episodes of Lupin, starring Omar Sy as Assane Diop.[2][3][4]

  3. Variety press · Jan 8 ’21

    Variety reviewed Lupin and praised Sy's performance and the heist story.[5]

  1. platform jump · Jan 9 ’21

  2. commercial · Jan 9 ’21

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Why it worked

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Origin
Mixed
Sector
Entertainment
Region
FR
Reported figure
—
Evidence
Grade A

Spread the same way

Series · Open web · 202158

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