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Library/Moment/Dr. Squatch: Sydney's Bathwater Bliss
Grade B21 sourcesHIS-00418

Dr. Squatch: Sydney's Bathwater Bliss

Moment · 2025 · Notable

49Editable slideCertificate

An $8 bathwater soap drop sold out after reactions spread across X, Reddit and Instagram.

PJ

@quaketh022 · May 29, 2025

oh the middle aged men are gonna go feral

1.5K2
Original · PJ (@quaketh022)

cherry c✵ded 🍒

@plum_chelly · May 29, 2025

This is what happens when you are admired by mostly men. They reduce you to a mere object of desire

14.4K65
Post · @plum_chelly on X

MrBeast

@MrBeast · May 29, 2025

Stop asking, I’m not buying you guys her bath water.

Pop Base@PopBase

Sydney Sweeney is selling 5,000 bars of soap that contain drops of her own bathwater, in collaboration with Dr. Squatch.

96.4K2.7K
Post · @MrBeast on X
@PopCrave oh the middle aged men are gonna go feral
@quaketh022 on X
Bathwater Bliss certificate and Sydney Sweeney holding the boxed soap, from the brand marketer’s portfolio.
Dr. Squatch
Stop asking, I’m not buying you guys her bath water.
@MrBeast on X
Episode #628: Sydney Sweeney’s Bathwater Soap - NathanTimmel.com
Nathan Timmel
Soap made with Sydney Sweeney's bathwater sells out in seconds. Here's how much it now costs on eBay
NBC Chicago
1 Million Fans Entered Dr. Squatch's Sydney Sweeney Bathwater Soap Giveaway
Adweek
Sydney's Bathwater Bliss PR Recap
CoverageBook / campaign PR team
Dr. Squatch | Sydney's Bathwater Bliss
The One Club / campaign entry
Sydney Sweeney's 'Bath Water' Soap | Know Your Meme
Know Your Meme
Synergy Labs Blog | Why Is Everyone Googling If You Can Eat Soap? A Lesson in Viral Marketing
Synergy Labs
Sydney Sweeney’s bathwater soap sells for 75x retail cost on eBay
cllct / Darren Rovell, syndicated by Yahoo Sports

Spread Score

How it works
Reach75Contagion45Breadth50Velocity17Longevity3349

Numbers

Campaign media potential impressions, brand claim
74B
Press · Self-reported · Shorty Awards / Dr. Squatch entry
Seed to peak
same day
May 29 ’25 to May 29 ’25
Platforms
7
Started on X
Origin
Mixed
Beauty & personal care

Mechanics

  • Scarcity dropPrimary
  • Controversy
  • Platform jump
  • Press loop
  • Resale market

How it spread

Trace the origin

The soap announcement drew jokes and criticism on X, Reddit and Instagram. CNN discussed it on television. The retail drop sold out on June 6, and resale transactions became news. The campaign also used contracted creators and scented posters.

Google searchesOct ’24DecMar ’25MayJunJulAugSepOctPeakPressInstagramXRedditOpen webTVAudio
PressInstagramXRedditOpen webTVAudio

14 more events on this chart

Join free to see them

Timeline (17)

  1. October 2024

    Dr. Squatch / Sydney Sweeney precursor · Oct 2024

    Dr. Squatch cast Sweeney as the Body Wash Genie in an earlier campaign.[1]

    Open the first post ↗

  2. May 2025

    GQ / Sydney Sweeney precursor · May 29 ’25

    GQ published an exclusive interview about the soap before the located public reaction.[2][3]

  3. Dr. Squatch / Sydney Sweeney precursor · May 29 ’25

    Sweeney and Dr. Squatch announced bathwater soap and a giveaway on Instagram.[4]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 4 numbers · Revised 5 numbers
  2. 2026-10-15Fact-check passed (41 claims)
  3. 2026-10-13Added: 16 events, 20 sources · Score 49
Origin
Mixed
Sector
Beauty & personal care
Region
US
Campaign media potential impressions, brand claim
74B
Press · Self-reported · Shorty Awards / Dr. Squatch entry
Evidence
Grade B

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Two Girls Many Cups on Instagram: "A very Stanley Christmas #stanley #stanleycup #starbucks #starbucksaddict #starbuckscoffee #starbuckscollection #Starbucks collector #starbuckscups…

New cases, every week

How the next thing spread, the week it does.

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Google searchesOct ’24DecMar ’25MayJunJulAugSepOctPeakPressInstagramXRedditOpen webTVAudio
PressInstagramXRedditOpen webTVAudio

14 more events on this chart

Join free to see them

  1. October 2024

    Dr. Squatch / Sydney Sweeney precursor · Oct 2024

    Dr. Squatch cast Sweeney as the Body Wash Genie in an earlier campaign.[1]

    Open the first post ↗

  2. May 2025

    GQ / Sydney Sweeney precursor · May 29 ’25

    GQ published an exclusive interview about the soap before the located public reaction.[2][3]

  3. Dr. Squatch / Sydney Sweeney precursor · May 29 ’25

    Sweeney and Dr. Squatch announced bathwater soap and a giveaway on Instagram.[4]

  1. seed · May 29 ’25

  2. backlash · May 29 ’25

Join free to see the other 14 events and the full chart. Free, on every case.

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Why it worked

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