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Library/Music/MONTERO (Call Me by Your Name)
Grade B25 sourcesHIS-00301

MONTERO (Call Me by Your Name)

Music · 2021 · Viral

60Editable slideCertificate

Lil Nas X’s MONTERO debuted at No. 1 on the Hot 100 as its video and TikTok memes spread.

Original · Lil Nas X / Tanu Muino
Clip · @wolf.cola.official on TikTok
Lil Nas X - MONTERO (Call Me By Your Name) (Official Video)
TIME
MONTERO (Call Me by Your Name): cover art
Wikipedia (non-free, fair use)
Lil Nas X and Logitech Partner To Champion Creators, Culture and Community
Logitech
@lilnasx pls notice me
@wolf.cola.official on TikTok
Lil Nas X’s unofficial ‘Satan’ Nikes containing human blood sell out in under a minute | CNN
CNN
Lil Nas X's Montero (Call Me By Your Name) debuts at Number 1 on Official UK Singles Chart
Official Charts Company
Lil Nas X scores second Official Irish Singles Chart Number 1 with Montero (Call Me By Your Name)
Official Charts Company
Lil Nas X
Billboard / MRC Data
Trending on TikTok: Lil Nas X helps drive MONTERO trends - Newsroom | TikTok
TikTok
Lil Nas X lands second ARIA Charts #1 single
ARIA
TikTok congratulates the 2021 MTV VMA winners - Newsroom | TikTok
TikTok
Lil Nas X earns Diamond, Platinum and Gold in Germany - Sony Music Entertainment Europe
Sony Music

Spread Score

How it works
Reach47Contagion45Breadth100Velocity63Longevity4960

Numbers

US radio audience, week ending April 4
1.1M
As of Apr 4, 2021 · Audio · Billboard / MRC Data
Peak date
Week of Apr 2, 2021
Mar 26 ’21 to Week of Apr 2, 2021
Platforms
8
Started on YouTube
Origin
Mixed
Entertainment

Mechanics

  • Sound or audio meme
  • ControversyPrimary
  • Transgression
  • Platform jump
  • Press loop

How it spread

Trace the origin

Logitech advertised a snippet before the song and video arrived on March 26. TikTok memes and Twitter debate followed. MONTERO debuted at No. 1 in the US, UK and Ireland; TikTok later reported over 2.2 million sound uses.

Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesJun ’20AugNovMar ’21AprMayJulSepMar ’22AugMar ’23PeakXTVYouTubePressTikTokRetailOpen webAudio
XTVYouTubePressTikTokRetailOpen webAudio

15 more events on this chart

Join free to see them

Timeline (18)

  1. July 2020

    Lil Nas X precursor · Jul 2020

    Lil Nas X previewed a snippet of the song on social media in July.[1]

    Open the first post ↗
  2. February 2021

    Logitech / Lil Nas X precursor · Feb 2 ’21

    Logitech announced Super Bowl advertising featuring the unreleased song.[2][3]

    Lil Nas X and Logitech Partner To Champion Creators, Culture and Community
  3. March 2021

    Lil Nas X precursor · Mar 9 ’21

    Lil Nas X announced the March 26 release and shared the single artwork.[1]

Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 20 sources · Score 56
Origin
Mixed
Sector
Entertainment
Region
US
US radio audience, week ending April 4
1.1M
As of Apr 4, 2021 · Audio · Billboard / MRC Data
Evidence
Grade B

Spread the same way

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YouTube · 2021

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Lil Nas X, Jack Harlow - INDUSTRY BABY (Official Video)

64M impressions

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Audio · 2021

61
Fancy Like

4.3B impressions

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YouTube · 2021

61
Olivia Rodrigo - good 4 u (Official Video)

3.8M impressions

Drake In My Feelings

Audio · 2018

60
Drake - In My Feelings

393M streams

New cases, every week

How the next thing spread, the week it does.

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Wikipedia views · Google searchesJun ’20AugNovMar ’21AprMayJulSepMar ’22AugMar ’23PeakXTVYouTubePressTikTokRetailOpen webAudio
XTVYouTubePressTikTokRetailOpen webAudio

15 more events on this chart

Join free to see them
  1. July 2020

    Lil Nas X precursor · Jul 2020

    Lil Nas X previewed a snippet of the song on social media in July.[1]

    Open the first post ↗
  2. February 2021

    Logitech / Lil Nas X precursor · Feb 2 ’21

    Logitech announced Super Bowl advertising featuring the unreleased song.[2][3]

    Lil Nas X and Logitech Partner To Champion Creators, Culture and Community
  3. March 2021

    Lil Nas X precursor · Mar 9 ’21

    Lil Nas X announced the March 26 release and shared the single artwork.[1]

  1. seed · Mar 26 ’21

  2. press · Mar 26 ’21

Join free to see the other 15 events and the full chart. Free, on every case.

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

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