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Library/Campaign/NFL on Nickelodeon
Grade A26 sourcesHIS-01315

NFL on Nickelodeon

Campaign · 2021 · Notable

41Editable slideCertificate

CBS reported 2.061 million viewers for Nickelodeon’s slime-filled NFL playoff broadcast.

Trailer · Nickelodeon on YouTube

Complex Sports

@ComplexSports · Jan 10, 2021

The slime after a TD! The NFL on Nickelodeon 🔥😭x.com/NotDubs408/sta…

5K66
Post · @ComplexSports on X

NFL

@NFL · Dec 25, 2022

Patrick Star really has a future as a play-by-play announcer. 🤩 📺: #DENvsLAR on @Nickelodeon 📱: Stream on NFL+ ht

5.8K163
Post · @NFL on X

Nickelodeon

@Nickelodeon · Jan 10, 2021

Cue the SLIME CANNONS! (via: @NFLUpOfficial) https://t.co/CY9AdIOsOW

1.8K49
Post · @Nickelodeon on X
Clip · Nickelodeon on YouTube

CBS Sports

@CBSSports · Jan 11, 2021

Sean Payton is a man of his word 🤣

6.2K85
Post · @CBSSports on X
Patrick Star calls play-by-play in the Nickelodeon broadcast's corner window
@NFL on X
The Nickelodeon broadcast booth at the Saints–Bears wild-card game
CBS Sports / Nickelodeon / NFL
Latavius Murray carries for the Saints in the Nickelodeon wild-card game
Variety
NFL Slimetime logo, Nickelodeon
Deadline
Super Bowl LVIII Live from Bikini Bottom key art with SpongeBob and Patrick
Savannah Yeldham / campaign team portfolio
The Nickelodeon broadcast view, with its slime-green graphics
@Nickelodeon on X
Sean Payton gets slimed
@CBSSports on X
Slime cannons fire in the end zone after a Saints touchdown
Sports Illustrated

Spread Score

How it works
Reach58Contagion35Breadth70Velocity0Longevity1741

Numbers

Debut potential social impressions; owner claim, lower bound
2B
As of Jan 10, 2021 · Self-reported · CBS Sports / Paramount Press Express
Observed peak date
Week of Jan 20, 2022
Jan 10 ’21 to Week of Jan 20, 2022
Platforms
5
Started on TV
Origin
Seeded
Sports

Mechanics

  • TransgressionPrimary
  • Platform jump
  • Press loop
  • Controversy
  • Real-world spectacle

How it spread

Trace the origin

CBS and Nickelodeon added slime and SpongeBob to a wild-card game. Clips and NVP voting spread on Twitter and Reddit. Pageviews peaked in January 2022 within the measured window. Christmas games and a Super Bowl alt-cast followed.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia viewsFeb ’20MayOctFeb ’21JunSepFeb ’22AugApr ’23OctApr ’24OctObserved peakPressOpen webTVXReddit
PressOpen webTVXReddit

13 more events on this chart

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Timeline (16)

  1. March 2020

    CBS / NFL precursor · Mar 31 ’20

    CBS announced a separate Nickelodeon telecast as NFL owners expanded the playoffs.[1]

    Latavius Murray carries for the Saints in the Nickelodeon wild-card game
    Open the first post ↗

  2. December 2020

    CBS Sports / Nickelodeon precursor · Dec 15 ’20

    CBS and Nickelodeon announced a kid-focused wild-card broadcast with Nate Burleson and Nick stars.[2]

  3. January 2021

    CBS Sports / Nickelodeon seed · Jan 10 ’21

    Nickelodeon aired Bears-Saints with slime cannons, SpongeBob graphics and explanations of the rules.[3][4]

    The Nickelodeon broadcast booth at the Saints–Bears wild-card game

  1. platform jump · Jan 10 ’21

  2. press · Jan 10 ’21

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Why it worked

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Pro opens the playbook, all 13 sourced numbers and 26 sources. Start with a free account.

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Origin
Seeded
Sector
Sports
Region
US
Debut potential social impressions; owner claim, lower bound
2B
As of Jan 10, 2021 · Self-reported · CBS Sports / Paramount Press Express
Evidence
Grade A

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New cases, every week

How the next thing spread, the week it does.