Nike You Can't Stop Us
Campaign · 2020
An August report put Nike’s split-screen film above 42 million YouTube views.
Spread Score
How it worksNumbers
- Peak proxy date
- Week of Aug 2, 2020
- Jul 30 ’20 to Week of Aug 2, 2020
- Platforms
- 6
- Started on YouTube
- Origin
- Mixed
- Sports
How it spread
Trace the originNike released the film alongside the NBA’s return. Viewers shared its split-screen editing, press reported the online reaction, and Cinecom recreated the technique. Criticism challenged Nike’s equality message; the film later won Cannes and Emmy awards.
Proxy date; not a directly measured attention peak. Some dates are known only to the week, month or year.
Timeline (16)
July 2020
Highsnobiety platform jump · Jul 30 ’20
Highsnobiety posted the film on Instagram with an explanation of the split-screen technique.[4]
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Do this
- 1Make the visual technique express the campaign’s claim.
Every number (13)
- a52-reported compositing hours, lower bound“In total there were 1,040+ hours of compositing and 4,000 action sequences researched.”1K[12]
Press (9 outlets)
- Jul 30, 2020same day
Adweek · Clever Video Editing Portrays a Message of Unity in Nike’s Latest Powerful Spot
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