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Library/Campaign/Dar Patrol CGI
Grade B13 sourcesHIS-00885

Dar Patrol CGI

Campaign · 2026 · Notable

41Editable slideCertificate

Nissan’s CGI billboard film drew 8 million social views in an agency claim.

Original · Nissan Middle East / TBWA\RAAD / Vertex CGI
Nissan Middle East on Instagram‎: "تنبيه جوي 🌪️ لو شفت الغبار… فالقوة مرّت من هنا. أيقونات تنطلق بلمح البصر. وإذا غفلت عينك لحظة؟ يعني غبّروك. #تحدّ_المألوف #غبّرهم #دار_باترول 𝐖𝐄𝐀𝐓𝐇𝐄𝐑…
TBWA\RAAD on LinkedIn
Beyond the efficiency trap - Campaign Middle East
Campaign Middle East; guest column by Nissan’s Abdulilah Wazni
NissanMiddleEast Breaks 100M Views with Zero Distribution Budget | Nikita Vantorin posted on the topic | LinkedIn
Nikita Vantorin / Vertex CGI on LinkedIn
Nissan Dar Patrol CGI
TBWA\RAAD
Nissan Middle East Disrupts OOH With Dar Patrol CGI
Adtech Today Middle East
Nissan Middle East Breaks the Rules of OOH Again with Dar Patrol CGI
Ads of Brands
Nissan Patrol rolls out of billboard in viral OOH, social media campaign - Campaign Middle East
Campaign Middle East
nissan
Communicate Online
Nissan Middle East and TBWA\RAAD unveils Dar Patrol CGI across OOH and social
Campaign Brief Asia

Spread Score

How it works
ReachNo data yetContagion35Breadth20Velocity100Longevity1941

Numbers

Seed to peak
11 days
Jan 23 ’26 to Feb 3 ’26
Platforms
4
Started on Instagram
Origin
Mixed
Auto & mobility

Mechanics

  • Platform jumpPrimary
  • Press loop

How it spread

Trace the origin

Nissan posted a CGI billboard escape film, then promoted it through paid media. X users discussed the illusion; national and trade outlets covered their reactions. Agency, brand and vendor audience claims differed.

Google searchesJan ’26FebMarAprMayJunPeakInstagramOpen webPressX
InstagramOpen webPressX

8 more events on this chart

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Timeline (11)

  1. January 2026

    Nissan Middle East seed · Jan 23 ’26

    Nissan Middle East posted the CGI film showing Patrols driving out of a roadside billboard.[1]

    Open the first post ↗
  2. TBWA\RAAD owner response · Jan 27 ’26

    TBWA\RAAD posted the film on LinkedIn and credited Vertex CGI.[2]

    Nissan Middle East on Instagram‎: "تنبيه جوي 🌪️ لو شفت الغبار… فالقوة مرّت من هنا. أيقونات تنطلق بلمح البصر. وإذا غفلت عينك لحظة؟ يعني غبّروك. #تحدّ_المألوف #غبّرهم #دار_باترول 𝐖𝐄𝐀𝐓𝐇𝐄𝐑…
  3. Lukas Löwy backlash · Jan 27 ’26

    Lukas Löwy questioned whether the billboard concept would distract drivers.[2]

Origin
Mixed
Sector
Auto & mobility
Region
AE
Reported figure
—
Evidence
Grade B

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SOUND ON. You’re hearing the first howl of a dire wolf in over 10,000 years. Meet Romulus and Remus—the world’s first de-extinct animals, born on October 1, 2024. The dire wolf has been extinct for…

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McDonald's France: Olympic Curry

Instagram · 2024

66
McDonald's France on Instagram: "Pour 4 ans minimum."

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McDonald's: Grimace's Birthday

TikTok · 2023

63
R.I.P Grimace (and me) #mcdonalds #grimace #milkshake #grimaceshake #birthday #fakedeath #yummy

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Just One Cornetto (ReMAXed)

Instagram · 2026

62
Susan Boyle on Instagram: "#ad | Well… it Boyled over 🔥 I couldn’t keep you all waiting – Just One is yours. Two icons back for summer. The @cornettouki track you know and love, reMAXed with the…

4.6B impressions

New cases, every week

How the next thing spread, the week it does.

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Google searchesJan ’26FebMarAprMayJunPeakInstagramOpen webPressX
InstagramOpen webPressX

8 more events on this chart

Join free to see them
  1. January 2026

    Nissan Middle East seed · Jan 23 ’26

    Nissan Middle East posted the CGI film showing Patrols driving out of a roadside billboard.[1]

    Open the first post ↗
  2. TBWA\RAAD owner response · Jan 27 ’26

    TBWA\RAAD posted the film on LinkedIn and credited Vertex CGI.[2]

    Nissan Middle East on Instagram‎: "تنبيه جوي 🌪️ لو شفت الغبار… فالقوة مرّت من هنا. أيقونات تنطلق بلمح البصر. وإذا غفلت عينك لحظة؟ يعني غبّروك. #تحدّ_المألوف #غبّرهم #دار_باترول 𝐖𝐄𝐀𝐓𝐇𝐄𝐑…
  3. Lukas Löwy backlash · Jan 27 ’26

    Lukas Löwy questioned whether the billboard concept would distract drivers.[2]

  1. press · Feb 3 ’26

  2. peak · Feb 3 ’26

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Why it worked

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