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Library/Series/Only Murders in the Building
Grade A24 sourcesHIS-01283

Only Murders in the Building

Series · 2021 · Viral

60Editable slideCertificate

Hulu renewed the mystery comedy after 5 episodes of its first season.

Trailer · Disney Plus UK on YouTube
Clip · Hulu on YouTube
Only Murders in the Building key art with Selena Gomez, Steve Martin and Martin Short.
20th Television / Hulu; Steve Martin and John Hoffman (co-creators)
Mabel in her yellow coat in the official trailer.
Disney Plus UK on YouTube
Martin Short, Selena Gomez and Steve Martin on the cover of Emmy magazine.
Television Academy
Hulu's immersive Only Murders in the Building pop-up.
Adweek
Selena Gomez, Martin Short and Steve Martin in a scene from the series.
Variety
The Belnord, used for the Arconia exterior, photographed in June 2022; CC BY-SA 4.0.
Epicgenius / Wikimedia Commons
Oliver's apartment from Hulu's ambient-room video.
Hulu on YouTube
Selena Gomez as Mabel in her yellow coat.
TheWrap
Selena Gomez, Steve Martin and Martin Short in the Arconia.
TVLine

Spread Score

How it works
Reach65Contagion35Breadth80Velocity58Longevity6060

Numbers

Second-season Third Arm Gallery reported impressions
70M
Self-reported · Hulu Originals, via Shorty Awards
Observed peak date
Week of Sep 6, 2021
Aug 31 ’21 to Week of Sep 6, 2021
Platforms
5
Started on Open web
Origin
Mixed
Entertainment

Mechanics

  • Mystery & lorePrimary
  • Identity badge
  • Platform jump
  • Maker origin
  • Newsjacking

How it spread

Trace the origin

Hulu released the series with Steve Martin, Martin Short and Selena Gomez, then renewed it after five episodes. Fan theories and paid creator work accompanied the weekly mystery. ABC later aired the first season; Hulu reported increased streaming.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesMay ’21SepOctDecJun ’22SepMar ’23SepMar ’24AugMay ’25DecObserved peakOpen webPressRetailYouTubeTV
Open webPressRetailYouTubeTV

13 more events on this chart

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Timeline (16)

  1. August 2021

    Hulu seed · Aug 31 ’21

    Hulu released the first three episodes of the murder-mystery comedy.[1][2][3]

    Only Murders in the Building key art with Selena Gomez, Steve Martin and Martin Short.
    Open the first post ↗

  2. September 2021

    Hulu commercial · Sep 3 ’21

    Hulu told TheWrap that the series had its most-watched comedy premiere day, without giving audience totals.[3]

    Selena Gomez as Mabel in her yellow coat.

  3. Wikipedia readers observed peak · Week of Sep 6, 2021

    The article's seven-day pageviews peaked at 438,893 within the July 2021 to August 2023 window.[4][3][5]

  1. owner response · Sep 14 ’21

  2. press · Sep 30 ’21

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Why it worked

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Origin
Mixed
Sector
Entertainment
Region
US
Second-season Third Arm Gallery reported impressions
70M
Self-reported · Hulu Originals, via Shorty Awards
Evidence
Grade A

Spread the same way

Series · Open web · 202463

Baby Reindeer

Richard Gadd (creator); Netflix (distributor); Clerkenwell Films (producer)

Netflix reported 88.4 million views for Richard Gadd’s Baby Reindeer.

Peaked at #1

1 / 8

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New cases, every week

How the next thing spread, the week it does.