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Library/Product/Pat McGrath Labs Gold 001
Grade B20 sourcesHIS-00331

Pat McGrath Labs Gold 001

Product · 2015 · Niche

17Editable slideCertificate

McGrath reported a 1,000-unit sell-out after free gold makeovers in Paris.

Original · Pat McGrath
Clip · @patmcgrathreal on Instagram
@patmcgrathreal on Instagram: "Golden hour with these golden girls... A selfie moment after applying #Gold001 at @voguemagazine event #pattakesparis ✨✨✨"
@patmcgrathreal on Instagram
Gold 001 Divine Decade reissue with pigment, mixing liquid and spatula. Packaging is from the reissue.
Pat McGrath Labs
@patmcgrathreal on Instagram: "Come meet me TODAY from 4-6pm as I take Paris and adorn you with #Gold001 in the Jardin des Tuileries #pattakesparis @voguemagazine"
@patmcgrathreal on Instagram
SOPHIA 菲 LI on Instagram: "Golden fever 🌟 #PatTakesParis"
SOPHIA 菲 LI on Instagram
Sylvie Fabregon on Instagram: "#wantedmodels #coralie #vogue #pattakesparis #tuileries @wantedmodelsagency"
Sylvie Fabregon on Instagram

Spread Score

How it works
Reach0Contagion35Breadth10Velocity0Longevity5217

Numbers

Original launch kits sold
1K
2015 drop · McGrath retrospective claim · Open web · Self-reported · WWD / Los Angeles Times
Peak date
Week of Sep 30, 2015
Sep 30 ’15 to Week of Sep 30, 2015
Platforms
4
Started on Retail
Origin
Stunt
Beauty & personal care

Mechanics

  • Scarcity dropPrimary
  • Visible in use
  • Mystery & lore
  • Press loop
  • Sell-out loop

How it spread

Trace the origin

McGrath applied Gold 001 to the Paris public and models; photos spread on Instagram. The kit sale followed a month later. She reported a rapid sell-out; Vogue offered more pots in a giveaway. British Vogue reported daily regrams of customer-inspired #Gold001 looks.

Dates use the stated precision; chart positions are date anchors.

May ’15SepNovJan ’16JunNovAug ’18Jun ’20Apr ’22Feb ’24Oct ’25RetailInstagramPressOpen web
RetailInstagramPressOpen web

14 more events on this chart

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Timeline (17)

  1. September 2015

    Pat McGrath precursor · Sep 2015

    McGrath used gold lips at Prada’s spring show and teased a glitter mixture with “Coming soon” videos.[2][20][8]

    Open the first post ↗

  2. @patmcgrathreal precursor · Sep 30 ’15

    McGrath invited followers to free Gold 001 makeovers in the Tuileries from 4 to 6 p.m.[3]

    @patmcgrathreal on Instagram: "Come meet me TODAY from 4-6pm as I take Paris and adorn you with #Gold001 in the Jardin des Tuileries #pattakesparis @voguemagazine"

  3. Pat McGrath seed · Sep 30 ’15

    McGrath and her team applied Gold 001 free to models, editors and the public in Paris.[2][4][1]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Summary rewritten
  2. 2026-10-12Added: 16 events, 20 sources · Score 17
Origin
Stunt
Sector
Beauty & personal care
Region
FR
Original launch kits sold
1K
2015 drop · McGrath retrospective claim · Open web · Self-reported · WWD / Los Angeles Times
Evidence
Grade B

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BelliWelli powder tubs in the three Walmart launch flavors, with pink lids and fruit.

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New cases, every week

How the next thing spread, the week it does.

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May ’15SepNovJan ’16JunNovAug ’18Jun ’20Apr ’22Feb ’24Oct ’25RetailInstagramPressOpen web
RetailInstagramPressOpen web

14 more events on this chart

Join free to see them

  1. September 2015

    Pat McGrath precursor · Sep 2015

    McGrath used gold lips at Prada’s spring show and teased a glitter mixture with “Coming soon” videos.[2][20][8]

    Open the first post ↗

  2. @patmcgrathreal precursor · Sep 30 ’15

    McGrath invited followers to free Gold 001 makeovers in the Tuileries from 4 to 6 p.m.[3]

    @patmcgrathreal on Instagram: "Come meet me TODAY from 4-6pm as I take Paris and adorn you with #Gold001 in the Jardin des Tuileries #pattakesparis @voguemagazine"

  3. Pat McGrath seed · Sep 30 ’15

    McGrath and her team applied Gold 001 free to models, editors and the public in Paris.[2][4][1]

  1. owner response · Sep 30 ’15

  2. press · Sep 30 ’15

Join free to see the other 14 events and the full chart. Free, on every case.

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Why it worked

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