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Library/Campaign/Poo~Pourri “Girls Don’t Poop”
Grade B21 sourcesHIS-01604

Poo~Pourri “Girls Don’t Poop”

Campaign · 2013 · Notable

51Editable slideCertificate

The toilet-spray ad left Poo~Pourri with $4 million in back orders, its founder said.

Original · Poo~Pourri; Harmon Brothers; Joel Ackerman
Post · X
Girls Don't Poop - PooPourri.com
~Pourri on YouTube
Current Poo~Pourri Original Citrus toilet-spray packaging; not the 2013 label.
~Pourri
Poo-Pourri: A Sweet Fragrance for Your Toilet Bowl
ABC News
Poo-Pourri's New Viral Video Gives You Tips on How to Poop at a Party
Adweek
Conheça a empreendedora que transformou um spray de banheiro em uma fortuna de US$ 240 mi
Forbes Brasil / Madeline Berg

Spread Score

How it works
Reach64Contagion20Breadth30Velocity58Longevity8651

Numbers

Seed video only, CNBC report; derivatives uncounted
37M
As of Feb 3, 2016 · YouTube · CNBC / Jane Wells via Yahoo Finance Australia
Seed to milestone
9 days
Sep 10 ’13 to Sep 19 ’13
Platforms
6
Started on YouTube
Leverage
42×
$27M on $650K media spend

Mechanics

  • TransgressionPrimary
  • Platform jump
  • Press loop
  • Sell-out loop
  • Controversy

How it spread

Trace the origin

Poo~Pourri posted the toilet-spray ad on YouTube, and viewers shared it on Facebook and Twitter. Press coverage followed. The founder reported back orders and paid promotion. The early view milestone anchors this case; no attention maximum was measured.

Documented milestone; not a measured attention peak.

Google searchesJul ’13SepOctDecJan ’14MarMaySepMar ’15SepMay ’16NovMilestoneYouTubePressFacebookOpen webTVX
YouTubePressFacebookOpen webTVX

13 more events on this chart

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Timeline (16)

  1. September 2013

    Poo~Pourri seed · Sep 10 ’13

    Poo~Pourri posted Girls Don’t Poop, starring Bethany Woodruff and made with Harmon Brothers and Joel Ackerman.[1][2]

    Girls Don't Poop - PooPourri.com
    Open the first post ↗

  2. Allure press · Sep 13 ’13

    Allure linked to the ad in its daily news roundup and called it a viral video.[3]

  3. Suzy Batiz owner response · Sep 18 ’13

    Batiz said Poo~Pourri was trying to sign Woodruff for an ongoing series.[4]

  1. milestone · Sep 19 ’13

  2. platform jump · Sep 19 ’13

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Why it worked

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  1. 1
  2. 2
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Origin
Mixed
Sector
Home & lifestyle
Region
US
Seed video only, CNBC report; derivatives uncounted
37M
As of Feb 3, 2016 · YouTube · CNBC / Jane Wells via Yahoo Finance Australia
Evidence
Grade B

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How the next thing spread, the week it does.