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Library/Product/Schwinn Stranger Things Mike's Bike
Grade B17 sourcesHIS-00493

Schwinn Stranger Things Mike's Bike

Product · 2018 · Niche

35Editable slideCertificate

Schwinn said its Stranger Things replica sold out all 500 bikes.

Schwinn Bikes

@RideSchwinn · Jun 4, 2018

PHONE LINES ARE NOW OPEN! Turn your bike collection upside down with one of the @Stranger_Things limited edition Schwinn bikes. Call 1-800-SCHWINN today to place your order. See our post on Facebook or Instagram for more information!

3.7K120
Original · Schwinn

Schwinn Bikes

@RideSchwinn · Jun 2, 2018

Wheels not fast enough to get you away from the demogorgon? Schwinn can help with that- subscribe to our email newsletter today to be the first to know when, where, and how this @Stranger_Things limited edition Schwinn bike could be yours! goo.gl/4B2jmf

51
Post · @RideSchwinn on X

stranger things

@Stranger_Things · Jun 4, 2018

🚲 we want to be like mike 🚲 h

Schwinn Bikes@RideSchwinn

PHONE LINES ARE NOW OPEN! Turn your bike collection upside down with one of the @Stranger_Things limited edition Schwinn bikes. Call 1-800-SCHWINN today to place your order. See our post on Facebook or Instagram for more information!

10.1K113
Post · @Stranger_Things on X

Schwinn Bikes

@RideSchwinn · Jun 4, 2018

Phone lines are closed for the night and will be opening again tomorrow, June 5th, at 8am central! There are only a few bikes left, will you be one of the lucky ones to snag this limited edition Schwinn?

183
Post · @RideSchwinn on X
PHONE LINES ARE NOW OPEN! Turn your bike collection upside down with one of the @Stranger_Things limited edition Schwinn bikes. Call 1-800-SCHWINN today to place your order. See our post on Facebook…
@RideSchwinn on X
Wheels not fast enough to get you away from the demogorgon? Schwinn can help with that- subscribe to our email newsletter today to be the first to know when, where, and how this @Stranger_Things…
@RideSchwinn on X
Schwinn Releases Limited Edition Stranger Things Bike
Schwinn via PR Newswire
Phone lines are closed for the night and will be opening again tomorrow, June 5th, at 8am central! There are only a few bikes left, will you be one of the lucky ones to snag this limited edition…
@RideSchwinn on X
The real stars of "Stranger Things"? All those brand names
CBS News / MoneyWatch
Marketing-Coup im 80er Flair: Stranger Things Fahrrad wird zum Social Hit | OnlineMarketing.de
OnlineMarketing.de
Brand Partnerships & How They Influencer The Sales Of A company
Hollywood Branded

Spread Score

How it works
Reach37Contagion35Breadth10Velocity65LongevityNo data yet35

Numbers

Campaign media impressions, reported lower bound
127M
As of Jun 15, 2018 · Self-reported · Marketing Dive
Peak date
Week of Jun 10, 2018
Jun 4 ’18 to Week of Jun 10, 2018
Platforms
4
Started on X
Origin
Mixed
Auto & mobility

Mechanics

  • Scarcity dropPrimary
  • Identity badge
  • Platform jump
  • Press loop
  • Sell-out loop

How it spread

Trace the origin

Schwinn matched a phone-only purchase ritual to Stranger Things. Designers added a duct-tape-look seat, Hawkins sticker and hidden details. Newspaper and partner promotion accompanied the launch; a costume contest offered a participation route after stock sold out.

Dates use the stated precision; chart positions are date anchors.

Jun ’18JulAugNovFeb ’19MayJulAugOpen webXPressRetail
Open webXPressRetail

13 more events on this chart

Join free to see them

Timeline (16)

  1. May 2018

    Cool Mom Picks precursor · May 31 ’18

    Cool Mom Picks previewed the bike and told readers to subscribe for early access to the ordering number.[1]

    Wheels not fast enough to get you away from the demogorgon? Schwinn can help with that- subscribe to our email newsletter today to be the first to know when, where, and how this @Stranger_Things…
    Open the first post ↗

  2. June 2018

    Schwinn Bikes (@RideSchwinn) precursor · Jun 2 ’18

    Schwinn teased the bike and invited fans to subscribe to its newsletter.[2]

  3. Schwinn precursor · Jun 3 ’18

    Schwinn placed an advertisement for Mike’s Bike in the Chicago Tribune.[3][4]

    Schwinn Releases Limited Edition Stranger Things Bike
Origin
Mixed
Sector
Auto & mobility
Region
US
Campaign media impressions, reported lower bound
127M
As of Jun 15, 2018 · Self-reported · Marketing Dive
Evidence
Grade B

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Open web · 2022

60
When @Mikayla Nogueira says the e.l.f. x Dunkin collection is literally iconic 😩💋 #elfxdunkin #elfcosmetics

5B impressions

Kylie Lip Kits

Open web · 2015

54
Current Kylie Cosmetics Matte Lip Kit with liquid lipstick and matching lip liner.

15K sold

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46
NYX Professional Makeup Launches New Limited-Edition "Barbie™ The Movie" Collection

4.2B impressions

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45
e.l.f. Halo Glow Liquid Filter bottle and applicator.

22K sold

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

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Jun ’18JulAugNovFeb ’19MayJulAugOpen webXPressRetail
Open webXPressRetail

13 more events on this chart

Join free to see them

  1. May 2018

    Cool Mom Picks precursor · May 31 ’18

    Cool Mom Picks previewed the bike and told readers to subscribe for early access to the ordering number.[1]

    Wheels not fast enough to get you away from the demogorgon? Schwinn can help with that- subscribe to our email newsletter today to be the first to know when, where, and how this @Stranger_Things…
    Open the first post ↗

  2. June 2018

    Schwinn Bikes (@RideSchwinn) precursor · Jun 2 ’18

    Schwinn teased the bike and invited fans to subscribe to its newsletter.[2]

  3. Schwinn precursor · Jun 3 ’18

    Schwinn placed an advertisement for Mike’s Bike in the Chicago Tribune.[3][4]

    Schwinn Releases Limited Edition Stranger Things Bike

  1. seed · Jun 4 ’18

  2. press · Jun 4 ’18

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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