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Library/Campaign/Spotify Wrapped 2022
Grade B20 sourcesHIS-00813

Spotify Wrapped 2022

Campaign · 2022 · Notable

42Editable slideCertificate

Spotify said 156 million users engaged with its personalized year-end recap.

Clip · Spotify on YouTube
Official 2022 Wrapped Listening Personality share card.
It’s Nice That
Everything You Need To Know About 2022 Wrapped — Spotify
Spotify
„Let’s play Wrapped“ – Spotify startet Marketingkampagne zum Jahresrückblick 2022
Spotify Germany
Charli XCX, Paris Hilton, and Spotify Celebrate an Unforgettable Year of Listening at 2022 Wrapped Playground — Spotify
Spotify
Spotify Wrapped: What marketers can learn from the viral campaign
Sprout Social
Fans Wanting To Wear Merch From Their Top Wrapped Artists Leads to the Biggest Week of Artist Merch Sales in Spotify History — Spotify
Spotify
Who is today’s Spotify Consumer?
Comscore
Spotify Wins a Trio of Awards at Cannes Lions 2023 — Spotify
Spotify
spotify-wrapped-2023-top-artists
TIME
US and GB: Has Spotify’s 2022 Wrapped launch triggered more Buzz around the brand?
YouGov
Spotify 2022 Wrapped - Your Artist Messages
Spotify on YouTube
SJR: Spotify’s For the Record
WPP / SJR
Spotify Wrapped 2022 - Asiatic Public Relations Network
Asiatic Public Relations Network
Spotify Wrapped 2022 arrives with new features like your 'Listening Personality,' 40K+ Artist Messages | TechCrunch
TechCrunch

Spread Score

How it works
Reach33Contagion45Breadth60Velocity63Longevity1342

Numbers

Pakistan launch-event reach estimate; agency claim, not unique users
76.7M
Self-reported · Asiatic Public Relations Network
Seed to peak
same day
Nov 30 ’22 to Nov 30 ’22
Platforms
6
Started on Audio
Origin
Mixed
Entertainment

Mechanics

  • Shareable outputPrimary
  • Identity badge
  • Remixable template
  • Platform jump
  • Press loop

How it spread

Trace the origin

Spotify released personalized recaps on November 30. Users shared cards and brands made parodies, alongside paid ads and planned influencer posts. Spotify later reported record artist-merch sales for the launch week.

Google searchesNov ’22DecJan ’23FebMarAprMayJunJulPeakAudioPressXOpen webInstagramRetail
AudioPressXOpen webInstagramRetail

13 more events on this chart

Join free to see them

Timeline (16)

  1. November 2022

    Spotify seed · Nov 30 ’22

    Spotify released its personalized recap and share cards for 2022.[1]

    Everything You Need To Know About 2022 Wrapped — Spotify
    Open the first post ↗

  2. It’s Nice That press · Nov 30 ’22

    It’s Nice That published the design team’s account of the share cards and interactive billboards.[2][3]

    Spotify Wrapped 2022 arrives with new features like your 'Listening Personality,' 40K+ Artist Messages | TechCrunch

  3. @EmpireStateBldg platform jump · Nov 30 ’22

    The Empire State Building posted a building-themed Wrapped parody whose top genre was concrete.[4]

Origin
Mixed
Sector
Entertainment
Region
Global
Pakistan launch-event reach estimate; agency claim, not unique users
76.7M
Self-reported · Asiatic Public Relations Network
Evidence
Grade B

Spread the same way

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Barbie Selfie Generator

Open web · 2023

48
Take a selfie to become a Barbie (or Ken)! ✨📸 Visit to take a selfie with the #BarbieTheMovie Selfie Generator!

Spotify Wrapped 2023

X · 2023

36
2023 #SpotifyWrapped has entered the chat.

New cases, every week

How the next thing spread, the week it does.

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Google searchesNov ’22DecJan ’23FebMarAprMayJunJulPeakAudioPressXOpen webInstagramRetail
AudioPressXOpen webInstagramRetail

13 more events on this chart

Join free to see them

  1. November 2022

    Spotify seed · Nov 30 ’22

    Spotify released its personalized recap and share cards for 2022.[1]

    Everything You Need To Know About 2022 Wrapped — Spotify
    Open the first post ↗

  2. It’s Nice That press · Nov 30 ’22

    It’s Nice That published the design team’s account of the share cards and interactive billboards.[2][3]

    Spotify Wrapped 2022 arrives with new features like your 'Listening Personality,' 40K+ Artist Messages | TechCrunch

  3. @EmpireStateBldg platform jump · Nov 30 ’22

    The Empire State Building posted a building-themed Wrapped parody whose top genre was concrete.[4]

  1. peak · Nov 30 ’22

  2. owner response · Nov 30 ’22

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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