Stanley Quencher
Product · 2023 · Notable
A TikTok of a Stanley Quencher surviving a car fire drew 92 million views.
Spread Score
How it worksNumbers
- Views
- 92M
- TikTok
- Seed to peak
- 8 weeks
- Nov 15 ’23 to Jan 10 ’24
- Platforms
- 5
- Started on TikTok
- Origin
- Mixed
- Home & lifestyle
How it spread
On Nov. 15, 2023, Danielle posted a TikTok of her Stanley Quencher intact in her burned-out car, and Stanley offered to replace the car. Target's limited Valentine's Quenchers sold out within minutes on Jan. 3, 2024. Lead questions and a lawsuit followed.
Timeline (14)
Nov 15 ’23
Seed
Danielle (@danimarielettering) on TikTok
Danielle posted a TikTok of her burned-out car. Her Stanley Quencher had survived with ice still inside.[1][2]
Open the first postNov 16 ’23
Owner response
Terence Reilly, Stanley (@stanleybrand) on TikTok
Stanley president Terence Reilly stitched the video on the brand's TikTok and offered to replace her car.[3][2]
Nov 19 ’23
Press
ABC7 Los Angeles on Press
ABC7 Los Angeles reported the video had passed 60 million views and that Stanley would replace her car.[2]
60M 60M+ views
