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Library/Series/The Boys (series)
Grade B25 sourcesHIS-01287

The Boys (series)

Series · 2019 · Notable

58Editable slideCertificate

Amazon said its superhero satire's fourth season exceeded 55 million global viewers.

Trailer · Amazon Prime Video UK & IE on YouTube
Clip · The Closer Look on YouTube
The Boys key art: Homelander firing his laser eyes.
Prime Video
A scene from The Boys season 1.
Amazon MGM Studios / Sony Pictures Television
Karl Urban as Butcher in the official trailer.
Amazon Prime Video UK & IE on YouTube
The Boys team lit in red.
Deadline
Vought International logo, used for an in-world Opera browser tie-in.
Opera
Butcher in a fight scene from season 4.
Territory Studio
A Singer–Neuman campaign rally in season 4.
The Hollywood Reporter
A blond man in a superhero outfit holds his arms out as confetti rains down
ABC News (Australia)
Antony Starr and Claudia Doumit in 'The Boys' season 4
The Hollywood Reporter
Antony Starr as Homelander, reflected in a shattered mirror.
Variety
'Never meet your heroes' season-one campaign poster.
Adam Bersin (campaign creative)
Homelander in a scene that became a meme.
Know Your Meme
Homelander laughing before a crowd, a widely shared meme frame.
Know Your Meme
Homelander with glowing red eyes.
Serieslyawesome
Homelander and his son Ryan on a city street.
TheWrap

Spread Score

How it works
ReachNo data yetContagion35Breadth80VelocityNo data yetLongevityNo data yet58

Numbers

Milestone date
Week of Jul 15, 2024
Apr 29 ’19 to Week of Jul 15, 2024
Platforms
7
Started on Box office
Origin
Mixed
Entertainment

Mechanics

  • Remixable templatePrimary
  • Platform jump
  • Press loop
  • Controversy
  • Newsjacking

How it spread

Trace the origin

The pilot screened at Tribeca before the Prime Video launch. Homelander clips became reaction memes on X and TikTok. Season four prompted political disputes and review-bombing allegations, then first topped Nielsen's overall U.S. streaming chart.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

Google searchesJan ’19MayAugDecAug ’20Jul ’21Jul ’22OctOct ’23Jul ’24SepFeb ’25MilestoneRedditBox officeOpen webPressXTikTokYouTube
RedditBox officeOpen webPressXTikTokYouTube

13 more events on this chart

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Timeline (16)

  1. April 2019

    Garth Ennis precursor · Apr 17 ’19

    Garth Ennis shared the trailer on Reddit before the Tribeca premiere.[1]

    Open the first post ↗

  2. Tribeca / Amazon Studios seed · Apr 29 ’19

    The pilot screened publicly at Tribeca before a cast and showrunner discussion.[2][3][4]

    A scene from The Boys season 1.

  3. July 2019

    Amazon Prime Video platform jump · Jul 26 ’19

    Amazon released the first season on Prime Video after the Tribeca pilot screening.[1][5]

  1. commercial · Oct 21 ’19

  2. owner response · Sep 2020

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Why it worked

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  1. 1
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Pro opens the playbook, all 17 sourced numbers and 25 sources. Start with a free account.

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Origin
Mixed
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

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New cases, every week

How the next thing spread, the week it does.