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Library/Film/The Greatest Showman
Grade A25 sourcesHIS-01271

The Greatest Showman

Film · 2017 · Breakout

75Editable slideCertificate

A weak-opening film earned $174 million domestically as its soundtrack led the UK chart.

Trailer · 20th Century Studios UK on YouTube
Clip · Atlantic Records on YouTube
The Greatest Showman poster: Hugh Jackman as P. T. Barnum above the circus troupe.
20th Century Fox / Chernin Entertainment; Atlantic Records (soundtrack)
Hugh Jackman in the official trailer.
20th Century Studios UK on YouTube
The troupe in full costume in the ring.
Deadline
The Greatest Showman world-premiere set aboard Cunard's Queen Mary 2.
Cunard Line via PR Newswire
The cast marching in the live trailer broadcast during A Christmas Story Live!
Deadline
Hugh Jackman (P.T. Barnum) and Zac Efron (Philip Carlisle) star in Twentieth Century Fox’s "The Greatest Showman."
Billboard
Keala Settle as Lettie Lutz singing 'This Is Me'.
Variety
Barnum leading the troupe in the ring.
Official Charts Company
Hugh Jackman at the film’s Japan premiere on February 13, 2018; CC BY 2.0.
Dick Thomas Johnson
Hugh Jackman as Barnum, arms wide in the ring.
Music Week

Spread Score

How it works
Reach89Contagion45Breadth100Velocity26Longevity10075

Numbers

Worldwide gross, Box Office Mojo, all releases including reissues
$472.1M
As of Oct 22, 2026 · Box Office Mojo
Peak proxy date
Week of Dec 31, 2017
Dec 11 ’17 to Week of Dec 31, 2017
Platforms
8
Started on Box office
Leverage
5.6×
$472.1M on $84M budget

Mechanics

  • Underdog
  • Platform jump
  • Response chainPrimary
  • Controversy

How it spread

Trace the origin

The film opened weakly in US cinemas, then increased its second-weekend gross. Its soundtrack reached No. 1 in the US and UK. Fox added sing-alongs, and Atlantic collected fan performances.

Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesAug ’17NovJan ’18FebAprJulDecMar ’20Aug ’21Jan ’23Jun ’24NovPeak proxyYouTubeBox officeTVPressAudioOpen webRedditRetail
YouTubeBox officeTVPressAudioOpen webRedditRetail

13 more events on this chart

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Timeline (16)

  1. November 2017

    20th Century Fox precursor · Nov 13 ’17

    Fox released a trailer built around Hugh Jackman’s P.T. Barnum.[1]

    The troupe in full costume in the ring.
    Open the first post ↗

  2. December 2017

    Cunard precursor · Dec 8 ’17

    Cunard hosted a premiere on Queen Mary 2 as Atlantic released the soundtrack.[2][3]

    The Greatest Showman world-premiere set aboard Cunard's Queen Mary 2.

  3. South Korean audiences seed · Dec 11 ’17

    The film became available at a South Korean preview advertised to students.[4][5]

  1. owner response · Dec 17 ’17

  2. commercial · Dec 20 ’17

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Why it worked

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Origin
Mixed
Sector
Entertainment
Region
US
Worldwide gross, Box Office Mojo, all releases including reissues
$472.1M
As of Oct 22, 2026 · Box Office Mojo
Evidence
Grade A

Spread the same way

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$5.7M box office

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