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Library/Campaign/Government of Tuvalu: The First Digital Nation
Grade B25 sourcesHIS-00190

Government of Tuvalu: The First Digital Nation

Campaign · 2022 · Notable

42Editable slideCertificate

Tuvalu's COP27 digital-nation film reached 2.1 billion people, its agency claimed.

Original · Government of Tuvalu / Simon Kofe
Clip · Simon Kofe on YouTube
Rising sea levels force Tuvalu to move to the Metaverse: COP27 speech
Simon Kofe on YouTube
Official First Digital Nation campaign website and digital island.
Government of Tuvalu
Tuvalu Government | Thrive Pr + Communications | Our Work
Thrive PR + Communications
Apple London Wins Best of Show for “The Greatest”, BBDO Canada Named Agency of the Year at The One Show 2023
The One Club for Creativity
The Government of Tuvalu | The First Digital Nation
The One Club for Creativity
Accenture Song Wins Dan Wieden Titanium Grand Prix for Tuvalu “The First Digital Nation”
Accenture
The First Digital Nation COP28 Update
Simon Kofe on YouTube
Metaverse Climate Change | Tuvalu Case Study
Accenture

Spread Score

How it works
Reach58ContagionNo data yetBreadth50Velocity0LongevityNo data yet42

Numbers

Global launch reach (entrant claim; method undisclosed)
2.1B
As of Oct 12, 2026 · Press · Self-reported · The Caples Awards
Peak date
Week of Nov 17, 2022
Nov 15 ’22 to Week of Nov 17, 2022
Platforms
6
Started on YouTube
Origin
Stunt
Politics & civic

Mechanics

  • Underdog
  • TransgressionPrimary
  • Platform jump
  • Response chain
  • Controversy

How it spread

Trace the origin

Tuvalu launched a digital-island speech at COP27. Reuters, CNN, ABC and Reddit carried the proposal to other audiences. The campaign won major creative awards; later reporting questioned its feasibility, while Tuvalu pursued continued statehood recognition.

Dates use the stated precision; chart positions are date anchors.

Nov ’22DecFeb ’23AprJunJulSepNovDecYouTubePressTVAudioRedditOpen web
YouTubePressTVAudioRedditOpen web

14 more events on this chart

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Timeline (17)

  1. November 2022

    Government of Tuvalu / Simon Kofe seed · Nov 15 ’22

    Kofe unveiled the digital-nation plan at COP27 in a film that revealed a digital replica of Te Afualiku.[1][21]

    Rising sea levels force Tuvalu to move to the Metaverse: COP27 speech
    Open the first post ↗
  2. Reuters press · Nov 15 ’22

    Reuters reported the metaverse plan and Kofe's claim that seven governments had agreed to continued recognition.[2]

  3. CNN / The Global Brief platform jump · Nov 16 ’22

    CNN aired Kofe's digital-island speech and described Tuvalu's plan to preserve its history in the metaverse.[3]

Changelogupdated Oct 13 ’26
  1. 2026-10-13Added: 15 events, 20 sources · Score 36
Origin
Stunt
Sector
Politics & civic
Region
TV
Global launch reach (entrant claim; method undisclosed)
2.1B
As of Oct 12, 2026 · Press · Self-reported · The Caples Awards
Evidence
Grade B

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How the next thing spread, the week it does.

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Nov ’22DecFeb ’23AprJunJulSepNovDecYouTubePressTVAudioRedditOpen web
YouTubePressTVAudioRedditOpen web

14 more events on this chart

Join free to see them
  1. November 2022

    Government of Tuvalu / Simon Kofe seed · Nov 15 ’22

    Kofe unveiled the digital-nation plan at COP27 in a film that revealed a digital replica of Te Afualiku.[1][21]

    Rising sea levels force Tuvalu to move to the Metaverse: COP27 speech
    Open the first post ↗
  2. Reuters press · Nov 15 ’22

    Reuters reported the metaverse plan and Kofe's claim that seven governments had agreed to continued recognition.[2]

  3. CNN / The Global Brief platform jump · Nov 16 ’22

    CNN aired Kofe's digital-island speech and described Tuvalu's plan to preserve its history in the metaverse.[3]

  1. platform jump · Nov 17 ’22

  2. peak · Week of Nov 17, 2022

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Why it worked

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