The Match: Tiger vs. Phil
Moment · 2018 · Notable
A $19.99 golf pay-per-view became a free stream and prompted refunds.
HBO
@HBO · Oct 29, 2018
Step inside one of the greatest rivalries in sports before their winner-takes-all event. 24/7 The Match: Tiger vs. Phil debuts November 13. #247TheMatch
Mark J. Burns
@markjburns88 · Nov 23, 2018
Not sure if Bleacher Report/Turner is having technical difficulties, but I've watched the first two holes of #TheMatch for free via B/R Live. Probably not ideal.
JJ Watt
@JJWatt · Nov 23, 2018
Tiger to Phil: “$200,000 closest to the pin?” My buddies to me: “20 bucks says you put it in the water” #TheMatch
Capital One
@CapitalOne · Nov 23, 2018
Sam and Chuck spent the week warming up Shadow Creek for @TigerWoods and @PhilMickelson. On B/R Live and PPV. #CapitalOnesTheMatch
Spread Score
How it worksNumbers
- Zoomph estimated Twitter impressions on match day
- 659.3M
- As of Nov 23, 2018 · X · Geoffrey Blosat / Zoomph on LinkedIn
- Seed to peak proxy
- same day
- Nov 23 ’18 to Nov 23 ’18
- Platforms
- 5
- Started on Open web
- Origin
- Stunt
- Sports
How it spread
Trace the originWoods and Mickelson staged a sponsored pay-per-view. A payment failure opened the stream to everyone and prompted refunds. Viewers posted reactions that press collected; the format returned with Brady and Manning in a charity sequel.
Proxy date; not a directly measured attention peak.
13 more events on this chart
Join free to see themTimeline (16)
August 2018
Turner Sports / PGA TOUR precursor · Aug 22 ’18
Turner announced worldwide media rights, with HBO buildup and Bleacher Report highlights planned alongside the PPV.[1]
October 2018
Turner Sports / Capital One precursor · Oct 25 ’18
Turner named Capital One as title sponsor and set a suggested pay-per-view price of $19.99.[2]
November 2018
Phil Mickelson / Tiger Woods precursor · Nov 20 ’18
At the press conference, Woods doubled Mickelson's opening-hole birdie bet to $200,000 for charity.[3]
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