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Library/Campaign/#PrimeiroAssédio
Grade C6 sourcesHIS-01118

#PrimeiroAssédio

Campaign · 2015 · Niche

10Editable slideCertificate

A Brazilian testimony hashtag generated 82,000 tweets and retweets in its first five days.

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth10VelocityNo data yetLongevityNo data yet10

Numbers

Tweets and retweets
82K
First five days · Organizer claim · X · Self-reported · Think Olga / UOL
Seed to milestone
2 days
Oct 21 ’15 to Oct 23 ’15
Platforms
4
Started on X
Origin
Seeded
Politics & civic

Mechanics

  • Response chainPrimary
  • Platform jump
  • Press loop

How it spread

Trace the origin

Think Olga invited first-person accounts under a shared hashtag. Independent monitoring found circulation beyond its audience. The organizers counted 82,000 tweets and retweets in five days; testimony also spread through Facebook.

Documented milestone; not a measured attention peak.

Nov ’15XPressFacebookOpen web
XPressFacebookOpen web

4 more events on this chart

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Timeline (7)

  1. October 2015

    Think Olga seed · Oct 21 ’15

    Think Olga invited first-harassment stories under a hashtag and said it would gather and publish them on OLGA.[1][6]

    Open the first post ↗

  2. BBC Brasil press · Oct 22 ’15

    BBC covered the campaign.[2]

  3. UFRJ Radian 6 sample owner response · Oct 22 ’15

    The study records 18,566 retweets on this day, the peak within its October 20–November 7 hashtag sample.[6]

Origin
Seeded
Sector
Politics & civic
Region
BR
Tweets and retweets
82K
First five days · Organizer claim · X · Self-reported · Think Olga / UOL
Evidence
Grade C

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New cases, every week

How the next thing spread, the week it does.

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Nov ’15XPressFacebookOpen web
XPressFacebookOpen web

4 more events on this chart

Join free to see them

  1. October 2015

    Think Olga seed · Oct 21 ’15

    Think Olga invited first-harassment stories under a hashtag and said it would gather and publish them on OLGA.[1][6]

    Open the first post ↗

  2. BBC Brasil press · Oct 22 ’15

    BBC covered the campaign.[2]

  3. UFRJ Radian 6 sample owner response · Oct 22 ’15

    The study records 18,566 retweets on this day, the peak within its October 20–November 7 hashtag sample.[6]

  1. milestone · Oct 23 ’15

  2. platform jump · Oct 28 ’15

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Why it worked

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