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Library/Campaign/Unacademy Lesson No. 7
Grade B22 sourcesHIS-00525

Unacademy Lesson No. 7

Campaign · 2022 · Notable

44Editable slideCertificate

A producer claimed 103 million views for Unacademy’s film starring MS Dhoni.

Unacademy

@unacademy · Jan 24, 2022

Eyes on the target and determination to break every barrier makes a champion! This International Day of Education, make a note to remember Lesson No 7 during tough times. #DhoniUnacademyFilm #LessonNo7

50.3K1.3K
Original · Unacademy / Mullenlowe Lintas / Hungry Films

Gaurav Munjal

@gauravmunjal · Jan 24, 2022

Our most ambitious and Iconic Film till date. Took almost 1 year to make. Lesson No. 7

Unacademy@unacademy

Eyes on the target and determination to break every barrier makes a champion! This International Day of Education, make a note to remember Lesson No 7 during tough times. #DhoniUnacademyFilm #LessonNo7

73044
Post · @gauravmunjal on X

Harsha Bhogle

@bhogleharsha · Jan 24, 2022

There are few people who could talk about breaking barriers better than @msdhoni! I too have had my share of hurdles and I believe giving one hundred percent is the only way to achieve your dreams! Nice message @unacademy! #DhoniUnacademyFilm #LessonNo7 #Ad”

9K56
Post · @bhogleharsha on X

Santhosh

@mail2sant · Jan 24, 2022

One of the most non sense add ..

10
Post · @mail2sant on X

🇮🇳 दीपक प्रकाश 🇮🇳

@iamtheonedeepak · Jan 24, 2022

All this is just a business gimmick… money is top priority and students last for unacademy.. #shameonyou

10
Post · @iamtheonedeepak on X

Dishant Yagnik

@Dishantyagnik77 · Jan 24, 2022

Tougher the barrier, better is the satisfaction of smashing it. What an amazing message @msdhoni bhai and what a great lesson to start the year with #DhoniUnacademyFilm #LessonNo7 @unacademy https://t.co/FZ9feD6bp6

2671
Post · @Dishantyagnik77 on X

Sanskar Tiwari

@IndianAppGuy · Jan 24, 2022

I do not understand how dhoni is related to education? why not use the top educators

10
Post · @IndianAppGuy on X

Virrender Sehwag

@virendersehwag · Jan 24, 2022

Wow ! This is as good as the helicopter shot @msdhoni . This is your story and the story of every cricketer ever! Reminded me of the numerous lows that I went through to achieve the highs in my career! Brilliant life lesson @unacademy. #DhoniUnacademyFilm #LessonNo7

22.8K172
Post · @virendersehwag on X

G Dhananjheyan

@Dhananjayang · Jan 24, 2022

Watching this new ad-film by @unacademy with @msdhoni made me look down the road and wonder how life would have been different had I surrendered myself to the barriers I have broken. Really touched by this film @unacademy. #DhoniUnacademyFilm #LessonNo7 https://t.co/awA3cQs4j0

3811
Post · @Dhananjayang on X
Clip · Unacademy India on YouTube
Eyes on the target and determination to break every barrier makes a champion! This International Day of Education, make a note to remember Lesson No 7 during tough times. #DhoniUnacademyFilm…
@unacademy on X
There are few people who could talk about breaking barriers better than @msdhoni! I too have had my share of hurdles and I believe giving one hundred percent is the only way to achieve your dreams!…
@bhogleharsha on X
Unacademy l Lesson No. 7
Unacademy India on YouTube
Unacademy reveals the making of its latest film Lesson No.7 featuring MS Dhoni
Adgully

Spread Score

How it works
Reach56Contagion35Breadth10Velocity100Longevity1944

Numbers

YouTube seed only, undated vendor claim accessed 2026-10-14
103M
YouTube · Self-reported · Adil Jain
Seed to peak
same day
Jan 24 ’22 to Jan 24 ’22
Platforms
3
Started on X
Origin
Mixed
Education

Mechanics

  • Response chainPrimary
  • Creator relay
  • Platform jump
  • Newsjacking

How it spread

Trace the origin

Unacademy’s Dhoni film travelled through disclosed celebrity promotion and viewer replies. Bengali coverage invoked Ghulam and his jersey number; TV9 Telugu turned criticism into a story. The making-of release later reached Mad Over Marketing’s LinkedIn audience.

Google searchesJan ’22FebMarAprMayPeakXPressOpen web
XPressOpen web

15 more events on this chart

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Timeline (18)

  1. January 2022

    Unacademy seed · Jan 24 ’22

    Unacademy released Lesson No. 7 with MS Dhoni for International Day of Education.[1][2][3]

    Eyes on the target and determination to break every barrier makes a champion! This International Day of Education, make a note to remember Lesson No 7 during tough times. #DhoniUnacademyFilm…
    Open the first post ↗

  2. Gaurav Munjal owner response · Jan 24 ’22

    The founder shared the film and said it took almost a year to make.[4]

  3. Harsha Bhogle owner response · Jan 24 ’22

    Bhogle promoted the film in a post disclosed with #Ad.[5]

    There are few people who could talk about breaking barriers better than @msdhoni! I too have had my share of hurdles and I believe giving one hundred percent is the only way to achieve your dreams!…
Changelogupdated Oct 16 ’26
  1. 2026-10-16Revised 1 number
  2. 2026-10-14Added: 14 events, 18 sources · Score 44 · Fact-check passed (26 claims)
Origin
Mixed
Sector
Education
Region
IN
YouTube seed only, undated vendor claim accessed 2026-10-14
103M
YouTube · Self-reported · Adil Jain
Evidence
Grade B

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Google searchesJan ’22FebMarAprMayPeakXPressOpen web
XPressOpen web

15 more events on this chart

Join free to see them

  1. January 2022

    Unacademy seed · Jan 24 ’22

    Unacademy released Lesson No. 7 with MS Dhoni for International Day of Education.[1][2][3]

    Eyes on the target and determination to break every barrier makes a champion! This International Day of Education, make a note to remember Lesson No 7 during tough times. #DhoniUnacademyFilm…
    Open the first post ↗

  2. Gaurav Munjal owner response · Jan 24 ’22

    The founder shared the film and said it took almost a year to make.[4]

  3. Harsha Bhogle owner response · Jan 24 ’22

    Bhogle promoted the film in a post disclosed with #Ad.[5]

    There are few people who could talk about breaking barriers better than @msdhoni! I too have had my share of hurdles and I believe giving one hundred percent is the only way to achieve your dreams!…

  1. backlash · Jan 24 ’22

  2. backlash · Jan 24 ’22

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