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Library/Moment/Vuvuzela at the 2010 World Cup
Grade B11 sourcesHIS-01625

Vuvuzela at the 2010 World Cup

Moment · 2010 · Notable

50Editable slideCertificate

Sainsbury's reported 22,000 horn sales as World Cup noise became an online joke.

A red plastic vuvuzela on a white background.
Berndt Meyer, CC BY-SA

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth60Velocity63Longevity2350

Numbers

Seed to observed peak
4 days
Jun 11 ’10 to Jun 15 ’10
Platforms
7
Started on TV
Origin
Organic
Sports

Mechanics

  • ControversyPrimary
  • Platform jump
  • Press loop
  • Visible in use

How it spread

Trace the origin

Vuvuzela noise filled World Cup broadcasts before becoming online jokes. Ban demands met a defence of South African fan culture, while apps and YouTube reproduced the sound. Google placed the early-tournament search peak on June 15.

Observed peak within the documented measurement window; not an all-time maximum.

Google searchesJun ’10JulAugSepOctObserved peakTVPressRetailOpen webApp storesYouTubeX
TVPressRetailOpen webApp storesYouTubeX

7 more events on this chart

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Timeline (10)

  1. June 2010

    World Cup spectators seed · Jun 11 ’10

    Vuvuzela horns sounded in World Cup broadcasts as the tournament opened.[1]

    Open the first post ↗
  2. World Cup organising committee backlash · Jun 14 ’10

    Organisers ruled out a ban and urged visiting supporters to take the horns home.[1]

  3. Sainsbury's / horn suppliers commercial · Jun 14 ’10

    Sainsbury's reported 22,000 horn sales before England's opener as British shops ran out.[1]

  1. observed peak · Jun 15 ’10

  2. backlash · Jun 15 ’10

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Why it worked

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  1. 1
  2. 2
  3. 3

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Origin
Organic
Sector
Sports
Region
ZA
Reported figure
—
Evidence
Grade B

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How the next thing spread, the week it does.