Amazon Finds a Way
Campaign · 2018 · Notable
A dinosaur delivery stunt drew a reported 50.8 million hashtag impressions.
Prime Video
@PrimeVideo · May 30, 2018
Special delivery... #AmazonFindsAWay #JurassicWorld
Jurassic World
@JurassicWorld · May 29, 2018
An Amazon delivery 65 million years in the making. @JurassicWorld #FallenKingdom #AmazonFindsAWay
Prime Video
@PrimeVideo · May 29, 2018
An @amazon delivery 65 million years in the making. #AmazonFindsAWay
Jurassic World
@JurassicWorld · Jun 9, 2018
We’ve got a T-rex. From Isla Nublar to Los Angeles, @PrattPrattPratt and @BryceDHoward helped @JurassicWorld @Jeep’s unveil @Amazon’s largest delivery ever.
Spread Score
How it worksNumbers
- Vendor-reported hashtag impressions, May 29 to Dec. 3
- 50.8M
- As of Dec 3, 2018 · Self-reported · Marketing Dive
- Seed to milestone
- 3 days
- May 30 ’18 to Jun 2 ’18
- Platforms
- 6
- Started on Retail
- Origin
- Mixed
- Entertainment
How it spread
Trace the originAmazon and Universal drove a dinosaur-sized box through Los Angeles with paid support. Onlookers posted photos, press covered the sightings and Alexa supplied clues. Pratt and Howard revealed a T-rex. The parent film opened to $148 million; the stunt's sales effect was unknown.
Documented milestone; not a measured attention peak.
13 more events on this chart
Join free to see themTimeline (16)
Changelogupdated Oct 12 ’26
- Added: 16 events, 22 sources · Score 42
Spread the same way
New cases, every week
How the next thing spread, the week it does.