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Library/Trend & aesthetic/Apple dance
Grade B31 sourcesHIS-00027

Apple dance

Trend & aesthetic · 2024 · Viral

61Editable slideCertificate

TikTok reported 1.7 million Apple sound uses after a fan’s dance spread.

Original · Kelley Heyer

Joe

@popgoesjoe · Jul 7, 2024

she fell asleep doing the Apple dance :(

11.9K14
Post · @popgoesjoe on X
Clip · JUST TRISH PODCAST on YouTube
Clip · @charlixcx on TikTok
Clip · Charli xcx on YouTube
epic choreo moment incoming on sweat tour ! @Troye Sivan @terrencefoconnor
@charlixcx on TikTok
How “Apple” dance creator Kelley Heyer launched the song of the summer
Embedded (original interview with Kelley Heyer)
she fell asleep doing the Apple dance :(
@popgoesjoe on X
Brittany Broski Is In Trouble & Tana Mongeau's Feud With Alissa Violet Gets Worse | Just Trish Ep 97
JUST TRISH PODCAST on YouTube
Meet Kelley Heyer: Actor, Fashion Queer, and Creator of the "Apple" Dance
Autostraddle (original interview with Kelley Heyer)
Musiken som formade TikTok i Sverige 2024 - Newsroom | TikTok
TikTok Newsroom
Year on TikTok 2024: A little creativity sparks a lot of impact - Newsroom | TikTok
TikTok Newsroom
BBC OS Conversations: How going viral changed my life
BBC World Service / Apple Podcasts
GLASTONBURY, ENGLAND - JUNE 28: Charli XCX during day four of Glastonbury festival 2025 at Worthy Farm, Pilton on June 28, 2025 in Glastonbury, England. Established by Michael Eavis in 1970,…
Variety
Brat summer and demure vids in TikTok's top trends '24
RTÉ
Charli xcx - Apple (official lyric video)
Charli xcx on YouTube
"Apple" Dance (Charli XCX) | Know Your Meme
Know Your Meme
Charli XCX (Photo by Arnold Jerocki/Getty Images for Balenciaga)
NME
Just Trish - Brittany Broski Is In Trouble & Tana Mongeau's Feud With Alissa Violet Gets Worse Transcript and Discussion
Podscripts (transcript of Just Trish)
'Please don't dox her': Behind the Charli XCX-inspired 'Apple Dance' controversy on TikTok
The Daily Dot
NEW YORK, NEW YORK - OCTOBER 10: Kelley Heyer attends the 2024 Hudson River Park Friends Gala at Pier Sixty at Chelsea Piers on October 10, 2024 in New York City. (Photo by Santiago Felipe/Getty…
PC Gamer
Bad Bunny, Beyoncé… 9 rituels de concerts qui ont créé le buzz
Numéro (France)
Apple Dance Creator Gives Grace To Woman Who 'Ruined' Sweat Tour
PEDESTRIAN.TV (Australia)
Laneway 2025: Charli XCX shouts out Lorde, fan slays the 'Apple' dance and security goes viral
rova (New Zealand)
„Brat Aesthetic“ von Charli XCX: Neongrün, weiße Tanktops und Kamala Harris
FashionUnited (German edition)
Charli xcx
Billboard Brasil (São Paulo)

Spread Score

How it works
ReachNo data yetContagion75Breadth80Velocity17LongevityNo data yet61

Numbers

Apple sound uses, TikTok year-end report (rounded)
1.7M
As of Dec 4, 2024 · TikTok · Self-reported · TikTok Newsroom
Peak date
Week of Jul 28, 2024
Jun 15 ’24 to Week of Jul 28, 2024
Platforms
7
Started on TikTok
Origin
Organic
Entertainment

Mechanics

  • ChallengePrimary
  • Sound or audio meme
  • Platform jump
  • Press loop
  • Maker origin
  • Controversy

How it spread

Trace the origin

Heyer posted a revised Apple dance; Charli and fans copied it on TikTok and Instagram. TikTok later reported 1.7 million sound uses. The song reached the UK top ten, and Heyer licensed the choreography for a Fortnite emote.

Dates use the stated precision; chart positions are date anchors.

Google searchesMay ’24JulAugSepOctDecJan ’25AprJulSepPeakTikTokXPressInstagramYouTubeAudioOpen web
TikTokXPressInstagramYouTubeAudioOpen web

15 more events on this chart

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Timeline (18)

  1. June 2024

    Kelley Heyer precursor · Jun 14 ’24

    Kelley Heyer posted an earlier version of her Apple choreography.[1][2]

    "Apple" Dance (Charli XCX) | Know Your Meme
    Open the first post ↗

  2. Kelley Heyer seed · Jun 15 ’24

    Kelley Heyer posted the revised opening move used in the dance that spread.[1][3]

  3. Charli XCX, Troye Sivan and Terrence O’Connor owner response · Jun 28 ’24

    Charli XCX posted the dance with Troye Sivan and Terrence O’Connor.[4][2][5]

    epic choreo moment incoming on sweat tour ! @Troye Sivan @terrencefoconnor
Changelogupdated Oct 13 ’26
  1. 2026-10-13Revised 2 events · Added 8 sources · Archived 9 sources · Revised 9 numbers · Added 2 evidence checks · Score 57 → 64
  2. 2026-10-12Added: 16 events, 22 sources · Score 57
Origin
Organic
Sector
Entertainment
Region
US
Apple sound uses, TikTok year-end report (rounded)
1.7M
As of Dec 4, 2024 · TikTok · Self-reported · TikTok Newsroom
Evidence
Grade B

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How the next thing spread, the week it does.

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Google searchesMay ’24JulAugSepOctDecJan ’25AprJulSepPeakTikTokXPressInstagramYouTubeAudioOpen web
TikTokXPressInstagramYouTubeAudioOpen web

15 more events on this chart

Join free to see them

  1. June 2024

    Kelley Heyer precursor · Jun 14 ’24

    Kelley Heyer posted an earlier version of her Apple choreography.[1][2]

    "Apple" Dance (Charli XCX) | Know Your Meme
    Open the first post ↗

  2. Kelley Heyer seed · Jun 15 ’24

    Kelley Heyer posted the revised opening move used in the dance that spread.[1][3]

  3. Charli XCX, Troye Sivan and Terrence O’Connor owner response · Jun 28 ’24

    Charli XCX posted the dance with Troye Sivan and Terrence O’Connor.[4][2][5]

    epic choreo moment incoming on sweat tour ! @Troye Sivan @terrencefoconnor

  1. platform jump · Jul 7 ’24

  2. press · Jul 17 ’24

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Why it worked

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