Bad Moms
Film · 2016 · Viral
A comedy about overworked mothers grossed at least $180 million worldwide.
Spread Score
How it worksNumbers
- Worldwide box office, Box Office Mojo total
- $183.9M
- As of Oct 13, 2026 · Box office · Box Office Mojo
- Peak date
- Week of Aug 3, 2016
- Jul 25 ’16 to Week of Aug 3, 2016
- Platforms
- 7
- Started on Box office
- Leverage
- 8.4×
- $183.9M on $22M budget
How it spread
Trace the originPublic previews preceded a $23.8 million domestic opening. Paid Twitter ads used maternal jokes and a wineglass emoji. The film passed $100 million domestically and prompted a sequel and sponsored home-release parties with branded nail wraps.
Dates use the stated precision; chart positions are date anchors.
16 more events on this chart
Join free to see themTimeline (19)
May 2016
STX Entertainment precursor · May 2 ’16
STX released the first Bad Moms trailer.[1]
June 2016
Fandango precursor · Jun 30 ’16
Fandango announced advance ticket availability and promoted a Bad Moms night out.[2]
July 2016
Scene Creek precursor · Jul 10 ’16
Scene Creek offered bonus screening-giveaway entries for retweets or likes on its Facebook contest post.[3]
Changelogupdated Oct 16 ’26
- Added 1 number
- Added 2 events · Revised 1 event · Added 2 sources · Archived 2 sources · Added 1 number · Revised 16 numbers · Added 3 evidence checks · Score 62 → 68
- Added: 16 events, 20 sources · Score 62
Spread the same way
New cases, every week
How the next thing spread, the week it does.