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Library/Moment/Birdie Sanders
Grade B24 sourcesHIS-00051

Birdie Sanders

Moment · 2016 · Notable

47Editable slideCertificate

POLITICO's bird encounter clip drew 35K likes; Sanders turned the moment into a sticker.

POLITICO

@politico · Mar 25, 2016

People flip out over bird joining Bernie at the lectern. https://t.co/KKptU17mDF

35.4K667
Original · POLITICO

Bernie Sanders

@BernieSanders · Mar 25, 2016

#BirdieSanders x.com/politico/statu…

POLITICO@politico

People flip out over bird joining Bernie at the lectern. https://t.co/KKptU17mDF

7.4K119
Post · @BernieSanders on X

Bernie Sanders

@BernieSanders · Mar 26, 2016

Together. https://t.co/I8ca8foKTP

52.9K496
Post · @BernieSanders on X
Clip · Bernie Sanders on YouTube
People flip out over bird joining Bernie at the lectern.
@politico on X
Together.
@BernieSanders on X
Cartoon of Bernie Sanders with bird
ABC News (Australia)
Is This House Finch Feeling The Bern?
Audubon
Birdie Sanders in Portland | Bernie Sanders
Bernie Sanders on YouTube

Spread Score

How it works
ReachNo data yetContagion35Breadth70Velocity65Longevity1347

Numbers

Seed to peak
1 day
Mar 25 ’16 to Mar 26 ’16
Platforms
6
Started on X
Origin
Organic
Politics & civic

Mechanics

  • Real-world spectaclePrimary
  • Identity badge
  • Platform jump
  • Press loop
  • Political adoption

How it spread

Trace the origin

A bird landed on Sanders's podium during a Portland rally. Footage and #BirdieSanders spread on Twitter and Facebook, then drew birding and late-night coverage. The campaign offered stickers, and other sellers made merchandise.

Google searchesFeb ’16AprMayJulSepFeb ’17JulDecJun ’18NovPeakOpen webXRedditPressYouTubeTV
Open webXRedditPressYouTubeTV

15 more events on this chart

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Timeline (18)

  1. March 2016

    Bernie Sanders precursor · Mar 25 ’16

    A bird landed on Sanders's lectern during his Portland rally before clips circulated online.[1][2]

    People flip out over bird joining Bernie at the lectern.
    Open the first post ↗

  2. POLITICO seed · Mar 25 ’16

    POLITICO posted a clip of a bird joining Sanders at his lectern during the Portland rally.[3][1]

  3. Bernie Sanders owner response · Mar 25 ’16

    Sanders shared the POLITICO clip with the hashtag #BirdieSanders.[4]

Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 21 sources · Score 65
Origin
Organic
Sector
Politics & civic
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

Brat summer

Audio · 2024

59
This is the cover art for the album Brat by Charli XCX

Peaked at #1

Call Me Caitlyn

X · 2015

51
Caitlyn Jenner poses for Annie Leibovitz on the cover of Vanity Fair #CallMeCaitlyn http://t.co/NRyh6R09RR http://t.co/GO1ZgJJKBR

3.9B impressions

Gojira's Olympics opening ceremony performance

TV · 2024

48
Gojira and Marina Viotti performed “Ah! Ça ira” from the Conciergerie at the Paris Olympics opening ceremony.

Peaked at #1

Carrier Plant-Move Announcement Video

Facebook · 2016

27
I am the only one who can fix this. Very sad. Will not happen under my watch! #MakeAmericaGreatAgain

New cases, every week

How the next thing spread, the week it does.

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Free account, every case's full spread.

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Google searchesFeb ’16AprMayJulSepFeb ’17JulDecJun ’18NovPeakOpen webXRedditPressYouTubeTV
Open webXRedditPressYouTubeTV

15 more events on this chart

Join free to see them

  1. March 2016

    Bernie Sanders precursor · Mar 25 ’16

    A bird landed on Sanders's lectern during his Portland rally before clips circulated online.[1][2]

    People flip out over bird joining Bernie at the lectern.
    Open the first post ↗

  2. POLITICO seed · Mar 25 ’16

    POLITICO posted a clip of a bird joining Sanders at his lectern during the Portland rally.[3][1]

  3. Bernie Sanders owner response · Mar 25 ’16

    Sanders shared the POLITICO clip with the hashtag #BirdieSanders.[4]

  1. platform jump · Mar 25 ’16

  2. press · Mar 25 ’16

Join free to see the other 15 events and the full chart. Free, on every case.

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Why it worked

Do this

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