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Library/Food & drink/Coffee in a Cone
Grade B12 sourcesHIS-00097

Coffee in a Cone

Food & drink · 2016 · Niche

24Editable slideCertificate

A Johannesburg coffee cone spread online; its founder claimed 50 million impressions.

Latte art in chocolate-lined waffle cones sold by Bluestone Lane.
Danny Yu / Bluestone Lane
Coffee In A Cone
Beachcomber Coffee
Café na casquinha de sorvete. Já experimentou? - Revista Espresso
Revista Espresso
#CoffeeInACone is the latest treat engineered to be shared on social media
Comunicaffe International, republishing Metro News

Spread Score

How it works
Reach30ContagionNo data yetBreadth30Velocity5LongevityNo data yet24

Numbers

Founder-claimed total online impressions across platforms
50M
As of May 11, 2017 · Self-reported · Comunicaffe International, republishing Metro News
Peak date
May 20 ’16
Jan 2016 to May 20 ’16
Platforms
3
Started on Retail
Origin
Seeded
Food & beverage

Mechanics

  • Visible in usePrimary
  • Press loop
  • Dupe economy
  • Maker origin
  • Scarcity drop
  • Platform jump

How it spread

Trace the origin

The Grind launched a chocolate-lined coffee cone in Johannesburg. Customer photos drew press coverage and visitors to the cafe. Other cafes copied the form; distribution deals and a factory expanded the branded cones overseas.

Dates use the stated precision; chart positions are date anchors.

Google searchesNov ’15Feb ’16MayJulOctFeb ’17AprJunOctFeb ’18MayPeakRetailInstagramPress
RetailInstagramPress

13 more events on this chart

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Timeline (16)

  1. January 2016

    Dayne Levinrad / The Grind Coffee Company seed · Jan 2016

    The Grind launched Coffee in a Cone in Johannesburg.[1]

    Open the first post ↗

  2. Dayne Levinrad owner response · Jan 2016

    Levinrad posted his first coffee-cone photo on Instagram in early January.[2]

  3. May 2016

    CNN Wire peak · May 20 ’16

    CNN covered the Instagram buzz during a May press burst; the maximum-attention date remained unverified.[1][3][4]

Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 12 sources · Score 24
Origin
Seeded
Sector
Food & beverage
Region
ZA
Founder-claimed total online impressions across platforms
50M
As of May 11, 2017 · Self-reported · Comunicaffe International, republishing Metro News
Evidence
Grade B

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Drunken Dumpling XL Soup Dumpling

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Drunken Dumpling on Instagram: "Stay tuned to our reopening!!! 🥢"

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Goat yoga

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71.5M impressions

Kendall Jenner’s J’adore Cowboys rodeo post

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New cases, every week

How the next thing spread, the week it does.

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Google searchesNov ’15Feb ’16MayJulOctFeb ’17AprJunOctFeb ’18MayPeakRetailInstagramPress
RetailInstagramPress

13 more events on this chart

Join free to see them

  1. January 2016

    Dayne Levinrad / The Grind Coffee Company seed · Jan 2016

    The Grind launched Coffee in a Cone in Johannesburg.[1]

    Open the first post ↗

  2. Dayne Levinrad owner response · Jan 2016

    Levinrad posted his first coffee-cone photo on Instagram in early January.[2]

  3. May 2016

    CNN Wire peak · May 20 ’16

    CNN covered the Instagram buzz during a May press burst; the maximum-attention date remained unverified.[1][3][4]

  1. press · May 20 ’16

  2. commercial · May 25 ’16

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

Do this

  1. 1
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