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Library/Product/Glow Recipe Hue Drops
Grade B24 sourcesHIS-00183

Glow Recipe Hue Drops

Product · 2024 · Niche

32Editable slideCertificate

Hue Drops sold an estimated $300,000 on its first day after a gifted TikTok reveal.

Clip · @mikaylanogueira on TikTok
Clip · Dani Smith on YouTube
Clip · @lisi.shops on TikTok
Clip · @katiefanggg on TikTok
Clip · @ayshaharun on TikTok
Clip · Glow Recipe on YouTube
Glow Recipe Watermelon Glow Niacinamide Hue Drops
Glow Recipe
OH MY GOD @Glow Recipe HUE DROPS?!? IT’S SO PRETTY!!! #glowrecipehuedrops #huedrops #glowrecipe #glowrecipedewdrops #newmakeup #makeupreview
@ayshaharun on TikTok
LITERALLY WHAT IS GOING ON OMG @Aysha Harun #glowrecipe #dewdrops #makeup #skincare #beauty #greenscreenvideo
@mikaylanogueira on TikTok
have you guys seen these? 🎀🌷⚡️🍬 #glow #glowrecipe #glowrecipeproducts #glowrecipenewproduct #bronzingdrops #sephora #leaked #leakedproduct #preppy #grwm #grwms #preppyaesthetic #preppylifestyle…
@lisi.shops on TikTok
@Glow Recipe NEW hue drops ✨
@katiefanggg on TikTok
Glow Recipe on Instagram: "The dewy world of Glow Recipe is coming to NYC! ✨ We're thrilled to invite you to our Sephora Times Square Pop-Up from February 22 to April 3. Come and immerse yourself in…
Glow Recipe on Instagram
Glow Recipe Watermelon Glow Niacinamide Hue Drops (REVIEW, DEMO & HOW TO USE)
Dani Smith on YouTube
Hydrate & Glow Ultra-Hue Serum
MCoBeauty US
Unboxing Glow Recipe’s NEW Hue Drops
Glow Recipe on YouTube
Glossy x Launchmetrics Research: E.l.f. and Drunk Elephant rank as buzziest bronzing drops
Glossy
13 Hours With TikToker Katie Fang Ahead Of Her Glow Recipe Launch [Exclusive]
Elite Daily
Glossy Pop Newsletter: Glow Recipe leans into 'leak' marketing for its new launch
Glossy

Spread Score

How it works
ReachNo data yetContagion35Breadth40Velocity19LongevityNo data yet32

Numbers

Peak date
May 2024
Feb 23 ’24 to May 2024
Platforms
6
Started on Open web
Origin
Mixed
Beauty & personal care

Mechanics

  • Creator relayPrimary
  • Visible in use
  • Platform jump
  • Press loop
  • Mystery & lore

How it spread

Trace the origin

A gifted creator revealed Hue Drops before release, prompting more gifting while paid launch plans continued. Independent videos and press followed. WWD estimated $300,000 in first-day sales; the product ranked third in May’s bronzing-drops media-impact comparison.

Dates use the stated precision; chart positions are date anchors.

Jan ’24FebMarAprJunAugOctDecMay ’25SepTikTokPressInstagramOpen webRetailYouTube
TikTokPressInstagramOpen webRetailYouTube

13 more events on this chart

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Timeline (16)

  1. January 2024

    Aysha Harun precursor · Jan 17 ’24

    Aysha Harun demonstrated the unreleased Hue Drops in a TikTok video.[1][2]

    OH MY GOD @Glow Recipe HUE DROPS?!? IT’S SO PRETTY!!! #glowrecipehuedrops #huedrops #glowrecipe #glowrecipedewdrops #newmakeup #makeupreview
    Open the first post ↗

  2. Mikayla Nogueira and Lisi precursor · Jan 20 ’24

    Mikayla Nogueira posted a greenscreen reply mentioning Aysha Harun; Lisi posted about the leaked Hue Drops.[3][4][2]

    LITERALLY WHAT IS GOING ON OMG @Aysha Harun #glowrecipe #dewdrops #makeup #skincare #beauty #greenscreenvideo

  3. Katie Fang precursor · Jan 23 ’24

    Katie Fang posted a video captioned with Glow Recipe’s new Hue Drops.[5][2]

    have you guys seen these? 🎀🌷⚡️🍬 #glow #glowrecipe #glowrecipeproducts #glowrecipenewproduct #bronzingdrops #sephora #leaked #leakedproduct #preppy #grwm #grwms #preppyaesthetic #preppylifestyle…
Changelogupdated Oct 16 ’26
  1. 2026-10-16Revised 1 event
  2. 2026-10-13Revised 3 events · Added 4 sources · Archived 4 sources · Revised 12 numbers
  3. 2026-10-12Added: 16 events, 20 sources · Score 32
Origin
Mixed
Sector
Beauty & personal care
Region
US
Reported figure
—
Evidence
Grade B

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Fenty Beauty Is One of TIME's 50 Genius Companies 2018

1.6B impressions

Haus Labs Triclone Skin Tech Foundation

Retail · 2022

38
A bottle of Haus Labs Triclone Skin Tech Foundation.

30.1K sold

Rare Beauty Rare Eau de Parfum

Reddit · 2025

34
Rare Eau de Parfum bottle with its oversized pump

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Maybelline Super Stay Vinyl Ink

Retail · 2022

29
Official product photo of Maybelline Superstay Vinyl Ink in shade 95 Captivated.

55M impressions

New cases, every week

How the next thing spread, the week it does.

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Jan ’24FebMarAprJunAugOctDecMay ’25SepTikTokPressInstagramOpen webRetailYouTube
TikTokPressInstagramOpen webRetailYouTube

13 more events on this chart

Join free to see them

  1. January 2024

    Aysha Harun precursor · Jan 17 ’24

    Aysha Harun demonstrated the unreleased Hue Drops in a TikTok video.[1][2]

    OH MY GOD @Glow Recipe HUE DROPS?!? IT’S SO PRETTY!!! #glowrecipehuedrops #huedrops #glowrecipe #glowrecipedewdrops #newmakeup #makeupreview
    Open the first post ↗

  2. Mikayla Nogueira and Lisi precursor · Jan 20 ’24

    Mikayla Nogueira posted a greenscreen reply mentioning Aysha Harun; Lisi posted about the leaked Hue Drops.[3][4][2]

    LITERALLY WHAT IS GOING ON OMG @Aysha Harun #glowrecipe #dewdrops #makeup #skincare #beauty #greenscreenvideo

  3. Katie Fang precursor · Jan 23 ’24

    Katie Fang posted a video captioned with Glow Recipe’s new Hue Drops.[5][2]

    have you guys seen these? 🎀🌷⚡️🍬 #glow #glowrecipe #glowrecipeproducts #glowrecipenewproduct #bronzingdrops #sephora #leaked #leakedproduct #preppy #grwm #grwms #preppyaesthetic #preppylifestyle…

  1. precursor · Jan 24 ’24

  2. precursor · Feb 2 ’24

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