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Library/Food & drink/KFC Double Down Dog
Grade B25 sourcesHIS-00246

KFC Double Down Dog

Food & drink · 2015 · Notable

50Editable slideCertificate

A chicken-wrapped hot dog launched with 50 per store and drew overseas jokes and coverage.

KFC Philippines Double Down Dog #KFCDoubleDownDog
YedyLicious.com
KFC Double Down Dog
Hellthy JunkFood
New KFC Double Down Dog Arrives in the Philippines
Brand Eating
This week’s 5 head-spinning moments: Restaurants get a bad name
Restaurant Business

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth70Velocity65Longevity750

Numbers

Peak date
Week of Jan 26, 2015
Jan 26 ’15 to Week of Jan 26, 2015
Platforms
7
Started on X
Origin
Stunt
Food & beverage

Mechanics

  • Scarcity drop
  • TransgressionPrimary
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

KFC’s Philippine release generated overseas commentary even where it could not be bought. Covi answered readers’ requests; KFC attached an outage pun to the product. Hellthy JunkFood offered home cooking as an explicit alternative for people outside the Philippines.

Dates use the stated precision; chart positions are date anchors.

Google searchesJan ’15FebMarMayJulSepNovJan ’16PeakRetailXPressOpen webYouTubeTVGroup chats
RetailXPressOpen webYouTubeTVGroup chats

15 more events on this chart

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Timeline (18)

  1. January 2015

    KFC Philippines precursor · Jan 26 ’15

    KFC released the Dog in 11 Philippine stores for a two-day sale.[1][2]

    New KFC Double Down Dog Arrives in the Philippines
    Open the first post ↗

  2. KFC Philippines precursor · Jan 26 ’15

    KFC announced that the launch-day stock had sold out and invited customers to try again the next day.[3][1]

  3. Andy Cook (@andytoddcook) seed · Jan 26 ’15

    Andy Cook posted “Wut?” with a Double Down Dog ad, which Zach Harper quoted later that day.[4][5][6][7]

Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 23 sources · Score 83
Origin
Stunt
Sector
Food & beverage
Region
PH
Reported figure
—
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Google searchesJan ’15FebMarMayJulSepNovJan ’16PeakRetailXPressOpen webYouTubeTVGroup chats
RetailXPressOpen webYouTubeTVGroup chats

15 more events on this chart

Join free to see them

  1. January 2015

    KFC Philippines precursor · Jan 26 ’15

    KFC released the Dog in 11 Philippine stores for a two-day sale.[1][2]

    New KFC Double Down Dog Arrives in the Philippines
    Open the first post ↗

  2. KFC Philippines precursor · Jan 26 ’15

    KFC announced that the launch-day stock had sold out and invited customers to try again the next day.[3][1]

  3. Andy Cook (@andytoddcook) seed · Jan 26 ’15

    Andy Cook posted “Wut?” with a Double Down Dog ad, which Zach Harper quoted later that day.[4][5][6][7]

  1. platform jump · Jan 26 ’15

  2. press · Jan 26 ’15

Join free to see the other 15 events and the full chart. Free, on every case.

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Why it worked

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