Caverna do Dragão: O Retorno
Campaign · 2019 · Niche
Renault’s cartoon revival accompanied reported sales of about 13,000 Kwid Outsiders.
Spread Score
How it worksNumbers
- Campaign impressions claimed in Effie submission, all media
- 1B
- As of Nov 5, 2019 · Self-reported · Renault / DPZ&T, Effie Brasil entrant submission
- Seed to peak
- 1 day
- May 23 ’19 to May 24 ’19
- Platforms
- 6
- Started on TV
- Origin
- Mixed
- Auto & mobility
How it spread
Trace the originLeaked set images prompted cartoon fans to speculate about a film. Renault revealed the Kwid Outsider campaign, then aired its finale on May 23. Fans asked for a series, international gaming press covered it, and Exame later reported above-target sales mix.
14 more events on this chart
Join free to see themTimeline (17)
May 2019
dragonhunter1367 precursor · May 6 ’19
An Imgur user posted images and video from the live-action set, according to UOL the following day.[1]
UOL Entretenimento precursor · May 12 ’19
UOL reported that the leaked production was not a feature film.[2]
Renault / DPZ&T / Omelete precursor · May 14 ’19
Renault and DPZ&T revealed through campaign partner Omelete that the footage advertised the Kwid Outsider.[3]
Spread the same way
New cases, every week
How the next thing spread, the week it does.