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Library/Product/Humane AI Pin
Grade B20 sourcesHIS-00463

Humane AI Pin

Product · 2023 · Niche

35Editable slideCertificate

Humane’s wearable drew review backlash; reported returns exceeded $1 million.

Nick St. Pierre

@nickfloats · Nov 9, 2023

I love AI, but I won't be buying the Humane AI pin for $699. The laser display doesn't look great and the camera quality is subpar. I don't want to walk around with it on my chest all the time. It doesn't do anything I can't easily do on my phone. I'll wait for AR glasses.

38774
Original · Nick St. Pierre (@nickfloats)
I love AI, but I won't be buying the Humane AI pin for $699. The laser display doesn't look great and the camera quality is subpar. I don't want to walk around with it on my chest all the time. It…
@nickfloats on X
I love AI, but I won't be buying the Humane AI pin for $699. The laser display doesn't look great and the camera quality is subpar. I don't want to walk around with it on my chest all the time. It…
@nickfloats on X
Humane’s ‘Ai Pin’ debuts on the Paris runway | TechCrunch
TechCrunch
Humane’s Ai Pin up close | TechCrunch
TechCrunch
Person wearing the Humane Ai Pin
Creative Bloq
Marques Brownlee's Humane AI Pin Review | Know Your Meme
Know Your Meme
Marques Brownlee responds to review backlash
Dexerto
Don’t blame MKBHD for the fate of Humane AI and Fisker | TechCrunch
TechCrunch
Morning Brew Logo
Morning Brew

Spread Score

How it works
ReachNo data yetContagion35Breadth60Velocity2LongevityNo data yet35

Numbers

Peak date
Week of Apr 16, 2024
Nov 9 ’23 to Week of Apr 16, 2024
Platforms
5
Started on X
Origin
Mixed
Technology

Mechanics

  • Response chain
  • ControversyPrimary
  • Creator relay
  • Platform jump
  • Press loop

How it spread

Trace the origin

Launch reactions questioned the Pin’s usefulness. April reviews triggered a debate over Brownlee’s responsibility to startups. Returns later exceeded purchases, and Humane announced the end of the Pin’s cloud services.

Dates use the stated precision; chart positions are date anchors.

Google searchesOct ’23DecMar ’24MayJulSepNovFeb ’25AprJunPeakRetailOpen webXPressYouTube
RetailOpen webXPressYouTube

15 more events on this chart

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Timeline (18)

  1. September 2023

    TechCrunch precursor · Sep 30 ’23

    TechCrunch reported the Pin’s preview on Naomi Campbell at Coperni’s Paris Fashion Week show.[1]

    Humane’s ‘Ai Pin’ debuts on the Paris runway | TechCrunch
    Open the first post ↗
  2. November 2023

    Humane precursor · Nov 9 ’23

    Humane unveiled the Pin and announced US orders would open on November 16.[2]

    Humane’s Ai Pin up close | TechCrunch
  3. Nick St. Pierre (@nickfloats) seed · Nov 9 ’23

    Nick St. Pierre said he would not buy the Pin and preferred waiting for AR glasses.[3]

Origin
Mixed
Sector
Technology
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

Moo Deng

Instagram · 2024

65
สวนสัตว์เปิดเขาเขียว on Instagram: "สวนสัตว์เปิดเขาเขียว อวดโฉม“ลูกฮิปโปแคระ”สุดน่ารัก ชวนเที่ยว วันหยุดยาว! เด็กเที่ยวฟรี 28 ก.ค. นี้ เมื่อเวลา 10.30 น.วันที่ 25 กรกฎาคม 2567 นายณรงวิทย์ ชดช้อย…

$3.1K revenue

good 4 u

YouTube · 2021

61
Olivia Rodrigo - good 4 u (Official Video)

3.8M impressions

How Dare You

YouTube · 2019

58
Greta Thunberg (Young Climate Activist) at the Climate Action Summit 2019 - Official Video

Jones Road What The Foundation

TikTok · 2022

31
What The Foundation

New cases, every week

How the next thing spread, the week it does.

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Google searchesOct ’23DecMar ’24MayJulSepNovFeb ’25AprJunPeakRetailOpen webXPressYouTube
RetailOpen webXPressYouTube

15 more events on this chart

Join free to see them
  1. September 2023

    TechCrunch precursor · Sep 30 ’23

    TechCrunch reported the Pin’s preview on Naomi Campbell at Coperni’s Paris Fashion Week show.[1]

    Humane’s ‘Ai Pin’ debuts on the Paris runway | TechCrunch
    Open the first post ↗
  2. November 2023

    Humane precursor · Nov 9 ’23

    Humane unveiled the Pin and announced US orders would open on November 16.[2]

    Humane’s Ai Pin up close | TechCrunch
  3. Nick St. Pierre (@nickfloats) seed · Nov 9 ’23

    Nick St. Pierre said he would not buy the Pin and preferred waiting for AR glasses.[3]

  1. press · Nov 10 ’23

  2. commercial · Apr 11 ’24

Join free to see the other 15 events and the full chart. Free, on every case.

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Why it worked

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