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Library/Trend & aesthetic/75 Hard Style Challenge
Grade B21 sourcesHIS-00501

75 Hard Style Challenge

Trend & aesthetic · 2024 · Notable

44Editable slideCertificate

A no-buy outfit challenge generated over 21,000 TikTok hashtag posts.

Original · Mandy Lee (@oldloserinbrooklyn)
Clip · Laini Ozark on YouTube
Clip · lindseyrem on YouTube
Kicking off 2024 with a style challenge! If you want to start the new year off by glowing up, saving money, getting more use out of your closet and firming up your personal style this one’s for you.…
@oldloserinbrooklyn on TikTok
75 Hard Style Challenge
Hayden M Ward
75 Hard Style Challenge Builds Personal Style
Lauren Payne / Style Magazines
75 day style hard challenge | 75 outfits, no buying, confessions of a shopaholic
Laini Ozark on YouTube
75 HARD STYLE CHALLENGE - FASHION IN FLIGHT
Fashion in Flight
75 Hard Style Challenge 2.0
Mandy Lee / Cyclical
75 Hard Style Challenge Reflection
Becca Glasser-Baker / Beccaland
75 Hard Style Challenge Week 5
Stephanie Johnson / The Green Apple
How some influencers are reacting to followers' economic woes
ABC News
I stopped shopping for 75 days to reconnect with my personal style
lindseyrem on YouTube
a collage of women wearing creative outfits to illustrate a post about the 75 hard style challenge
Marie Claire
At war with your wardrobe? Try the '75 Hard' Style Challenge
Fashion Journal

Spread Score

How it works
ReachNo data yetContagion60Breadth50Velocity15LongevityNo data yet44

Numbers

TikTok hashtag posts, historical lower bound
21K
As of Mar 26, 2024 · TikTok · Marie Claire
Seed to peak
3 months
Jan 2 ’24 to Mar 26 ’24
Platforms
6
Started on TikTok
Origin
Seeded
Fashion & accessories

Mechanics

  • ChallengePrimary
  • Daily ritual
  • Creator relay
  • Platform jump
  • Press loop

How it spread

Trace the origin

Mandy Lee launched a daily outfit and no-buy challenge in January 2024. Participants documented their closets on TikTok and Instagram, then blogs, YouTube and Reddit. Lee refreshed the guidelines for 2025; press revisited the challenge in 2026.

Dec ’23Feb ’24AprJunSepDecApr ’25SepMar ’26JulOctTikTokOpen webPressInstagramYouTubeReddit
TikTokOpen webPressInstagramYouTubeReddit

14 more events on this chart

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Timeline (17)

  1. January 2024

    Mandy Lee seed · Jan 2 ’24

    Lee invited people to document daily outfits and buy no new clothes for 75 days.[1][2]

    Kicking off 2024 with a style challenge! If you want to start the new year off by glowing up, saving money, getting more use out of your closet and firming up your personal style this one’s for you.…
    Open the first post ↗

  2. Whering platform jump · Jan 4 ’24

    Whering adapted the challenge into a guide using its outfit planner and wardrobe statistics.[3]

  3. The Guardian press · Jan 5 ’24

    The Guardian reported that the challenge hashtag had passed 390,000 TikTok views in its first five days.[4]

Origin
Seeded
Sector
Fashion & accessories
Region
US
TikTok hashtag posts, historical lower bound
21K
As of Mar 26, 2024 · TikTok · Marie Claire
Evidence
Grade B

Spread the same way

The Great Lock In of 2025

TikTok · 2025

58
gng went into 2026 on a generational run i swear🤞🏼 #fyp #typeshyt #shmeat27

12.8K derivatives

Harry Styles Cardigan Challenge

TikTok · 2020

55
Gracias mami lo amé🥺🖤#cardigan #harrystyles #sunflowervol6 #harrystylesmerch #fineline #tpwk #chile #fyp #foryou #onedirection #1d #harrystylesfa

$7.5K revenue

75 Hard

Audio · 2019

40
75HARD: A 75-Day Tactical Guide For Winning The War With Yourself, with Andy Frisella - MFCEO290

Peaked at #4

Blinding Lights Challenge

TikTok · 2020

39
Excited to say our #blindinglightschallenge will be on @fortnite very soon!! Thank you everyone for making this dance go viral!! ❤️❤️

1M derivatives

New cases, every week

How the next thing spread, the week it does.

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Free account, every case's full spread.

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Dec ’23Feb ’24AprJunSepDecApr ’25SepMar ’26JulOctTikTokOpen webPressInstagramYouTubeReddit
TikTokOpen webPressInstagramYouTubeReddit

14 more events on this chart

Join free to see them

  1. January 2024

    Mandy Lee seed · Jan 2 ’24

    Lee invited people to document daily outfits and buy no new clothes for 75 days.[1][2]

    Kicking off 2024 with a style challenge! If you want to start the new year off by glowing up, saving money, getting more use out of your closet and firming up your personal style this one’s for you.…
    Open the first post ↗

  2. Whering platform jump · Jan 4 ’24

    Whering adapted the challenge into a guide using its outfit planner and wardrobe statistics.[3]

  3. The Guardian press · Jan 5 ’24

    The Guardian reported that the challenge hashtag had passed 390,000 TikTok views in its first five days.[4]

  1. platform jump · Jan 12 ’24

  2. press · Feb 3 ’24

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Why it worked

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