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Library/Product/Archery Tag
Grade B18 sourcesHIS-00504

Archery Tag

Product · 2011 · Niche

32Editable slideCertificate

Archery Tag’s owner reported a Facebook video with 26 million views.

Clip · Archery Tag® on YouTube
The bows and modified foam-tipped arrows used when Archery Tag was introduced, from the owner’s history.
Global Archery Products
Archery Tag® - The Beginning
Archery Tag® on YouTube
Archery Tag® Videos Go Viral
Global Archery Products via Newswire
ESPN8: The Ocho Returns July 31-August 3 as the Ultimate Destination for Seldom-Seen Sports and Absurd Athleticism
ESPN
A game of archery tag in Toronto, photographed June 14, 2015.
Tibor Kovacs, CC BY 2.0
As Archery Popularity Spikes, Indiana Inventor Finds His Target Audience
WBAA
Archery Tag Rises to New Heights - Core77
Core77

Spread Score

How it works
Reach40Contagion35Breadth40Velocity0LongevityNo data yet32

Numbers

Game On Facebook derivative (partial top-ten sample)
26.2M
As of Dec 19, 2016 · Facebook · Self-reported · Global Archery Products via Newswire
Seed to peak
5.5 years
Jun 4 ’11 to Dec 19 ’16
Platforms
7
Started on Retail
Origin
Seeded
Sports

Mechanics

  • Maker origin
  • Visible in use
  • Platform jumpPrimary
  • Pairing
  • Controversy

How it spread

Trace the origin

Archery Tag debuted at an Indiana fundraiser. YouTube footage led to inquiries and venue adoption. Hunger Games fan tours and press carried it beyond archers. The owner later reported millions of Facebook views; ESPN scheduled a championship in 2025.

Google searchesNov ’10Aug ’11Jun ’12Apr ’13Apr ’14NovSep ’15Sep ’16DecAug ’19Dec ’22Oct ’25PeakRetailYouTubeOpen webAudioPressFacebookTV
RetailYouTubeOpen webAudioPressFacebookTV

15 more events on this chart

Join free to see them

Timeline (18)

  1. June 2011

    John Jackson seed · Jun 4 ’11

    Jackson introduced Archery Tag at the Shoot for a Cause fundraiser in Wabash, Indiana.[1][2]

    Open the first post ↗

  2. Archery Tag platform jump · Jun 7 ’11

    The owner posted footage of the first game and player reactions on YouTube.[1]

    Archery Tag® - The Beginning

  3. Archery Tag owner response · Jun 22 ’11

    Archery Tag uploaded its first staged promotional video after inquiries about the first game.[3]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 event
  2. 2026-10-14Added: 16 events, 17 sources · Score 32 · Fact-check passed (29 claims)
Origin
Seeded
Sector
Sports
Region
US
Game On Facebook derivative (partial top-ten sample)
26.2M
As of Dec 19, 2016 · Facebook · Self-reported · Global Archery Products via Newswire
Evidence
Grade B

Spread the same way

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Open web · 2017

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4.6B impressions

Apple Welcome Home

YouTube · 2018

42
A HomePod film in which FKA twigs danced through an expanding apartment to Anderson .Paak.

Peaked at #1

Rainbow Loom

Retail · 2011

38
Original Rainbow Loom (use discount code RL3 for an additional discoun

$124M revenue

Kov Essentials claw clips

Open web · 2020

23
Daily Clip in Honey - Strongest Hold Claw Clip | Kōv Essentials

89 sold

New cases, every week

How the next thing spread, the week it does.

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Google searchesNov ’10Aug ’11Jun ’12Apr ’13Apr ’14NovSep ’15Sep ’16DecAug ’19Dec ’22Oct ’25PeakRetailYouTubeOpen webAudioPressFacebookTV
RetailYouTubeOpen webAudioPressFacebookTV

15 more events on this chart

Join free to see them

  1. June 2011

    John Jackson seed · Jun 4 ’11

    Jackson introduced Archery Tag at the Shoot for a Cause fundraiser in Wabash, Indiana.[1][2]

    Open the first post ↗

  2. Archery Tag platform jump · Jun 7 ’11

    The owner posted footage of the first game and player reactions on YouTube.[1]

    Archery Tag® - The Beginning

  3. Archery Tag owner response · Jun 22 ’11

    Archery Tag uploaded its first staged promotional video after inquiries about the first game.[3]

  1. commercial · Dec 3 ’11

  2. owner response · Jun 15 ’12

Join free to see the other 15 events and the full chart. Free, on every case.

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 5 sourced numbers and 18 sources. Start with a free account.

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