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Library/Campaign/CRED: Being Ravi Shastri Is Fun
Grade B17 sourcesHIS-00511

CRED: Being Ravi Shastri Is Fun

Campaign · 2022 · Niche

30Editable slideCertificate

Shastri’s CRED ad reached 1.5 million X views as cricket fans shared reactions.

Ravi Shastri

@RaviShastriOfc · May 21, 2022

Don't remember any of this.

52.7K1.1K
Original · CRED / Ravi Shastri

Ravi Shastri

@RaviShastriOfc · May 20, 2022

‘Good mornings’ are optional if you haven’t slept at all.

26K296
Post · @RaviShastriOfc on X

Ravi Shastri

@RaviShastriOfc · May 20, 2022

My family lives in Mumbai and I live in the moment.

87.6K1.6K
Post · @RaviShastriOfc on X

Ravi Shastri

@RaviShastriOfc · May 20, 2022

You’re in her DMs. She’s on my VIP guestlist.

42.6K731
Post · @RaviShastriOfc on X

Vinod Ramnath

@NaanumEngineer · May 21, 2022

The @RaviShastriOfc CRED ad is the best one so far. All the previous ones have been hits 'cos they showed these players in their most unlikely avatars (read: Angry RD, Boyband Bowlers, Krazy Kapil) The Shaz one stands out because it is NOT imaginary. The man is truly a ROCKSTAR!

81
Post · @NaanumEngineer on X

Sagar

@sagarcasm · May 21, 2022

In case someone is looking for meme templates from the video 👀

9797
Post · @sagarcasm on X

DK

@DineshKarthik · May 21, 2022

Looking dapper as ever 😉

2.8K10
Post · @DineshKarthik on X

Yuzvendra Chahal

@yuzi_chahal · May 21, 2022

Ravi Shastri, killing it 🔥🔥🔥 #CREDad

2.6K5
Post · @yuzi_chahal on X

Aman Rath

@theamanrath · May 21, 2022

Can't imagine how cred convince ravi shastri, rahul dravid and different stars to do that kind of ads😂

73
Post · @theamanrath on X

♡JAYESH♡

@Jayesh_Tweets_ · May 21, 2022

Ravi Bhai commentating and doing ad at same time 😁@RaviShastriOfc https://t.co/DS3N4bounR

10
Post · @Jayesh_Tweets_ on X

Abhijeet Anand

@jeetshaw_ · May 22, 2022

Who said its CRED's new ad and not AIB Honest Ravi Shastri? @CRED_club @thetanmay #cred

00
Post · @jeetshaw_ on X
Don't remember any of this.
@RaviShastriOfc on X
‘Good mornings’ are optional if you haven’t slept at all.
@RaviShastriOfc on X
My family lives in Mumbai and I live in the moment.
@RaviShastriOfc on X
You’re in her DMs. She’s on my VIP guestlist.
@RaviShastriOfc on X
Ravi Bhai commentating and doing ad at same time 😁@RaviShastriOfc
@Jayesh_Tweets_ on X
@RaviShastriOfc In case someone is looking for meme templates from the video 👀
@sagarcasm on X
@RaviShastriOfc In case someone is looking for meme templates from the video 👀
@sagarcasm on X
@RaviShastriOfc In case someone is looking for meme templates from the video 👀
@sagarcasm on X
How Tanmay Bhat makes viral ads
Cognition

Spread Score

How it works
Reach29Contagion35Breadth20Velocity34Longevity3130

Numbers

Historical X launch-video views; seed only, rounded press report
1.5M
As of May 22, 2022 · X · India Today
Peak date
Week of May 22, 2022
May 21 ’22 to Week of May 22, 2022
Platforms
3
Started on X
Origin
Seeded
Finance

Mechanics

  • Mystery & lore
  • Response chainPrimary
  • Creator relay
  • Platform jump
  • Press loop

How it spread

Trace the origin

Shastri teased party photos, then posted CRED’s film on X. Cricketers and viewers replied, and fans discussed it on a cricket forum and LinkedIn. India Today reported 1.5 million seed views the next day.

Dates use the stated precision; chart positions are date anchors.

Google searchesApr ’22MayJunSepDecApr ’23JulOctFeb ’24MayPeakXPressOpen web
XPressOpen web

7 more events on this chart

Join free to see them

Timeline (10)

  1. May 2022

    Ravi Shastri precursor · May 20 ’22

    Shastri posted a photo with a caption about skipping good mornings after a sleepless night.[1]

    ‘Good mornings’ are optional if you haven’t slept at all.
    Open the first post ↗

  2. Ravi Shastri precursor · May 20 ’22

    Shastri posted another photo saying his family lived in Mumbai while he lived in the moment.[2]

    My family lives in Mumbai and I live in the moment.

  3. Ravi Shastri precursor · May 20 ’22

    Shastri posted a pink-jacket photo with a caption about his VIP guestlist.[3]

    You’re in her DMs. She’s on my VIP guestlist.
Origin
Seeded
Sector
Finance
Region
IN
Historical X launch-video views; seed only, rounded press report
1.5M
As of May 22, 2022 · X · India Today
Evidence
Grade B

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61
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57
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Someday

YouTube · 2025

55
Pedro Pascal in Apple’s Someday film, from the agency’s ADC Awards entry.

40M views

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

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Google searchesApr ’22MayJunSepDecApr ’23JulOctFeb ’24MayPeakXPressOpen web
XPressOpen web

7 more events on this chart

Join free to see them

  1. May 2022

    Ravi Shastri precursor · May 20 ’22

    Shastri posted a photo with a caption about skipping good mornings after a sleepless night.[1]

    ‘Good mornings’ are optional if you haven’t slept at all.
    Open the first post ↗

  2. Ravi Shastri precursor · May 20 ’22

    Shastri posted another photo saying his family lived in Mumbai while he lived in the moment.[2]

    My family lives in Mumbai and I live in the moment.

  3. Ravi Shastri precursor · May 20 ’22

    Shastri posted a pink-jacket photo with a caption about his VIP guestlist.[3]

    You’re in her DMs. She’s on my VIP guestlist.

  1. precursor · May 20 ’22

  2. seed · May 21 ’22

Join free to see the other 7 events and the full chart. Free, on every case.

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Why it worked

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