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Library/Campaign/Nissan ARIYA Lofi
Grade B20 sourcesHIS-00518

Nissan ARIYA Lofi

Campaign · 2023 · Notable

40Editable slideCertificate

Nissan's lofi car ad passed 18 million YouTube views.

Original · Nissan USA
Enjoy the Powerfully Peaceful ARIYA | Nissan USA
Nissan USA on YouTube
Nissan’s Driven by Electric Beats vinyl follow-up with an ARIYA zoetrope picture disc
Nissan
Nissan ARIYA's Lofi Beats - Album by Universal Production Music | Spotify
Spotify / Universal Production Music
Blueprint for success: 3 themes in award-winning campaigns
Kantar
YouTube video format case study - Think with Google
Google / YouTube
Nissan created a four-hour lofi YouTube ad and people actually love it
SmartCompany
Nissan gets tongues wagging with FOUR-HOUR Ariya advert
Car Dealer Magazine
nissan created a Lofi themed ad to reach a new audience
HubSpot

Spread Score

How it works
Reach56Contagion35Breadth40Velocity15LongevityNo data yet40

Numbers

Lofi campaign impressions; award-submission claim
395M
As of Mar 4, 2024 · YouTube · Self-reported · MediaPost
Peak date
Week of Apr 24, 2023
Feb 1 ’23 to Week of Apr 24, 2023
Platforms
6
Started on YouTube
Origin
Mixed
Auto & mobility

Mechanics

  • TransgressionPrimary
  • Newsjacking
  • Platform jump
  • Press loop
  • Scarcity drop

How it spread

Trace the origin

Nissan placed a lofi car ad before Lofi Girl videos. Viewers shared it on Reddit and saved it to playlists; press covered the response. Nissan reported a product-search lift and later released a limited-edition vinyl LP.

Dates use the stated precision; chart positions are date anchors.

Feb ’23MarMaySepJan ’24MarJunAugOctDecYouTubeRedditAudioPressOpen webRetail
YouTubeRedditAudioPressOpen webRetail

12 more events on this chart

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Timeline (15)

  1. February 2023

    Nissan USA seed · Feb 1 ’23

    Nissan uploaded its four-hour animated ARIYA drive with a lofi soundtrack.[1][2]

    Enjoy the Powerfully Peaceful ARIYA | Nissan USA
    Open the first post ↗

  2. Justanaveragemofoguy platform jump · Feb 8 ’23

    A viewer posted the ad in r/CommercialsIHate, where another viewer linked the full video.[3]

  3. Universal Production Music owner response · Feb 10 ’23

    Universal Production Music released Nissan ARIYA’s Lofi Beats on Spotify.[4]

    Nissan ARIYA's Lofi Beats - Album by Universal Production Music | Spotify
Origin
Mixed
Sector
Auto & mobility
Region
US
Lofi campaign impressions; award-submission claim
395M
As of Mar 4, 2024 · YouTube · Self-reported · MediaPost
Evidence
Grade B

Spread the same way

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YouTube · 2018

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40M views

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53
In e.l.f we Trust | e.l.f Cosmetics Game Day Commercial 2024

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Husqvarna: DOOM Mowers

YouTube · 2023

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Heinz: Heinz Ketchup & Seemingly Ranch

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52
Heinz on Instagram: "It’s a new Era for Heinz. Introducing Ketchup and Seemingly Ranch. Limited-edition bottles coming soon. #SeeminglyRanch #ItHasToBeHeinz"

4.7B impressions

New cases, every week

How the next thing spread, the week it does.

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Feb ’23MarMaySepJan ’24MarJunAugOctDecYouTubeRedditAudioPressOpen webRetail
YouTubeRedditAudioPressOpen webRetail

12 more events on this chart

Join free to see them

  1. February 2023

    Nissan USA seed · Feb 1 ’23

    Nissan uploaded its four-hour animated ARIYA drive with a lofi soundtrack.[1][2]

    Enjoy the Powerfully Peaceful ARIYA | Nissan USA
    Open the first post ↗

  2. Justanaveragemofoguy platform jump · Feb 8 ’23

    A viewer posted the ad in r/CommercialsIHate, where another viewer linked the full video.[3]

  3. Universal Production Music owner response · Feb 10 ’23

    Universal Production Music released Nissan ARIYA’s Lofi Beats on Spotify.[4]

    Nissan ARIYA's Lofi Beats - Album by Universal Production Music | Spotify

  1. press · Feb 14 ’23

  2. press · Feb 16 ’23

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Why it worked

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