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Library/Product/Rainbow Loom
Grade B21 sourcesHIS-00521

Rainbow Loom

Product · 2011 · Niche

38Editable slideCertificate

A bracelet-making kit exceeded $124 million in retail sales in its breakout year.

Original Rainbow Loom (use discount code RL3 for an additional discoun
Choon’s Design
TRENDSETTER Cheong Choon Ng invented Rainbow Loom. He turned the toy into a booming business.
TIME for Kids
2014年Toy Of The Year大賞受賞 レインボールームから新商品の「モンスターテイル」登場 2014年4月24日(木)より日本で販売開始
Rainbow Loom Japan via PR TIMES
Inventor of the Wildly Popular 'Rainbow Loom' Weaves the American Dream With Rubber Bands in a Detroit Basement
Entrepreneur
TDmonthly - Toys to Talk About: Rainbow Loom
TDmonthly
01-PROTO-JP3-articleLarge
Bamboo Innovator, reproducing The New York Times

Spread Score

How it works
ReachNo data yetContagion45Breadth60Velocity0LongevityNo data yet38

Numbers

Peak date
Week of Jul 20, 2014
Jul 2011 to Week of Jul 20, 2014
Platforms
5
Started on Retail
Origin
Mixed
Toys & collectibles

Mechanics

  • Visible in usePrimary
  • Maker origin
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

Rainbow Loom went on sale in July 2011. Store lessons and YouTube tutorials helped children learn and trade bracelets. Retail expansion and paid ads accompanied the US breakout; UK coverage followed. NPD put 2013 retail sales above $124 million.

Dates use the stated precision; chart positions are date anchors.

Google searchesMay ’11SepMay ’12NovJul ’13SepNovJan ’14MarJunAugOctPeakRetailPressYouTubeOpen webTV
RetailPressYouTubeOpen webTV

14 more events on this chart

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Timeline (17)

  1. July 2011

    Choon Ng and Fen Chan seed · Jul 2011

    Ng and his wife began selling Rainbow Loom kits in July.[1][2]

    Inventor of the Wildly Popular 'Rainbow Loom' Weaves the American Dream With Rubber Bands in a Detroit Basement
    Open the first post ↗

  2. July 2012

    Learning Express, Alpharetta platform jump · Jul 2012

    Learning Express stocked the kits and taught bracelet-making classes.[3][1]

  3. August 2013

    TDmonthly press · Aug 1 ’13

    TDmonthly reported that four surveyed retailers named Rainbow Loom their best-selling toy.[4]

    TDmonthly - Toys to Talk About: Rainbow Loom
Origin
Mixed
Sector
Toys & collectibles
Region
US
Reported figure
—
Evidence
Grade B

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1B impressions

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How the next thing spread, the week it does.

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Google searchesMay ’11SepMay ’12NovJul ’13SepNovJan ’14MarJunAugOctPeakRetailPressYouTubeOpen webTV
RetailPressYouTubeOpen webTV

14 more events on this chart

Join free to see them

  1. July 2011

    Choon Ng and Fen Chan seed · Jul 2011

    Ng and his wife began selling Rainbow Loom kits in July.[1][2]

    Inventor of the Wildly Popular 'Rainbow Loom' Weaves the American Dream With Rubber Bands in a Detroit Basement
    Open the first post ↗

  2. July 2012

    Learning Express, Alpharetta platform jump · Jul 2012

    Learning Express stocked the kits and taught bracelet-making classes.[3][1]

  3. August 2013

    TDmonthly press · Aug 1 ’13

    TDmonthly reported that four surveyed retailers named Rainbow Loom their best-selling toy.[4]

    TDmonthly - Toys to Talk About: Rainbow Loom

  1. commercial · Aug 4 ’13

  2. platform jump · Aug 31 ’13

Join free to see the other 14 events and the full chart. Free, on every case.

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Why it worked

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