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Library/Campaign/Scrub Daddy and Duolingo Have a Baby
Grade B22 sourcesHIS-00522

Scrub Daddy and Duolingo Have a Baby

Campaign · 2022 · Niche

33Editable slideCertificate

The brands’ cross-posted mascot pregnancy video drew more than 4 million TikTok viewers.

Original · Scrub Daddy / Duolingo
Clip · @duolingo on TikTok
Clip · @duolingo on TikTok
and we’re back after legal review 🤡#DuoDaddy #Duolingo #Scrubdaddy #DuaLipa #DulaPeep #comedy #trend #workplace #couplesgoals
@duolingo on TikTok
it’s time for DuoDaddy #Duolingo #ScrubDaddy #DuaLipa #DulaPeep #couplestiktok #comedy #trend @scrubdaddy
@duolingo on TikTok
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Adweek's 2022 Creative 100
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Scrub Daddy’s next ‘billion-dollar product’? A toilet cleaner to ‘completely change the world,’ says CEO.
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Let's Talk About Duolingo's Delightfully Unhinged TikTok Account
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Duolingo And Scrub Daddy Mascots Apparently Had Sex And Are Now Parents In Bizarre Viral Video
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Disruptive Marketing: Duolingo & Scrub Daddy | Firefly Marketing
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7 of the Best TikTok Brand Collaborations in 2022
B2 Web Studios

Spread Score

How it works
Reach33ContagionNo data yetBreadth30Velocity63Longevity1133

Numbers

Pregnancy originals, cross-posted; split and derivatives unknown
4M
As of Apr 20, 2022 · TikTok · The Philadelphia Inquirer
Peak date
Week of Apr 21, 2022
Apr 19 ’22 to Week of Apr 21, 2022
Platforms
5
Started on TikTok
Leverage
2.9×
4M on 1.4M followers at seed

Mechanics

  • TransgressionPrimary
  • Mascot persona
  • Unhinged voice
  • Platform jump
  • Press loop

How it spread

Trace the origin

The brands posted a mascot pregnancy TikTok on April 19, 2022. X reactions and Reddit reposts carried the birth scene beyond their accounts. Duolingo published a revised version after legal review.

Dates use the stated precision; chart positions are date anchors.

Google searchesMar ’22MayJunJulSepApr ’23SepApr ’24AugDecMay ’25PeakTikTokXRedditPressAudio
TikTokXRedditPressAudio

14 more events on this chart

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Timeline (17)

  1. April 2022

    Duolingo precursor · Apr 18 ’22

    Duolingo posted a mascot embrace captioned as the start of DuoDaddy.[1][2]

    Let's Talk About Duolingo's Delightfully Unhinged TikTok Account
    Open the first post ↗

  2. Scrub Daddy / Duolingo seed · Apr 19 ’22

    Scrub Daddy posted the pregnancy video, ending with Duo giving birth to owl-shaped sponges.[3][4]

    Duolingo And Scrub Daddy Mascots Apparently Had Sex And Are Now Parents In Bizarre Viral Video
    1.4M followers

  3. Nathan Allebach / CadenToMyHazel platform jump · Apr 19 ’22

    X users reposted the birth scene and commented on the mascots having sex.[4][3]

Changelogupdated Oct 14 ’26
  1. 2026-10-14Added: 16 events, 16 sources · Score 33 · Fact-check passed (27 claims)
Origin
Seeded
Sector
Home & lifestyle
Region
US
Pregnancy originals, cross-posted; split and derivatives unknown
4M
As of Apr 20, 2022 · TikTok · The Philadelphia Inquirer
Evidence
Grade B

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TV · 2017

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A woman watched Mr. Clean dance while cleaning, then saw her husband doing the chores.

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Revlon’s “Thanks girl” lip-liner reply

TikTok · 2023

43
Thanks @HeatherRaeElMoussa! Don’t sleep on our #ColorStay Lip Liner. Comment below for a ski pants storytime 😈⛷️

8M views

Duolingo Super Bowl Buttception

TV · 2024

41
Do your lesson, no buts.

800M impressions

New cases, every week

How the next thing spread, the week it does.

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Google searchesMar ’22MayJunJulSepApr ’23SepApr ’24AugDecMay ’25PeakTikTokXRedditPressAudio
TikTokXRedditPressAudio

14 more events on this chart

Join free to see them

  1. April 2022

    Duolingo precursor · Apr 18 ’22

    Duolingo posted a mascot embrace captioned as the start of DuoDaddy.[1][2]

    Let's Talk About Duolingo's Delightfully Unhinged TikTok Account
    Open the first post ↗

  2. Scrub Daddy / Duolingo seed · Apr 19 ’22

    Scrub Daddy posted the pregnancy video, ending with Duo giving birth to owl-shaped sponges.[3][4]

    Duolingo And Scrub Daddy Mascots Apparently Had Sex And Are Now Parents In Bizarre Viral Video
    1.4M followers

  3. Nathan Allebach / CadenToMyHazel platform jump · Apr 19 ’22

    X users reposted the birth scene and commented on the mascots having sex.[4][3]

  1. platform jump · Apr 19 ’22

  2. press · Apr 20 ’22

Join free to see the other 14 events and the full chart. Free, on every case.

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Why it worked

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