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Library/Product/Stanley Quencher H2.0 FlowState Tumbler
Grade B22 sourcesHIS-00523

Stanley Quencher H2.0 FlowState Tumbler

Product · 2022 · Notable

44Editable slideCertificate

A $40 tumbler redesign spread through creator deals, colour drops and Target sell-outs.

oatmeal influencer

@acechhh · Jan 1, 2024

i could watch a 10 episode documentary on the whole stanley thing https://t.co/4noUykrBiq

22.5K735
Post · @acechhh on X
Clip · @victoria_robino_26 on TikTok
Clip · Saturday Night Live on YouTube
Clip · Stanley 1913 on YouTube
Clip · CNBC Make It on YouTube
Adventure Quencher H2.0 Travel Tumbler | 40 oz | Stanley
Stanley 1913
Stanley Announces New Hydration Favorite: The Quencher H2.0 FlowState™ Tumbler
Stanley via PR Newswire
We gave the viral Stanley Cup a try to see if it lives up to the hype.
NBC News Select
Sipping Watermelon Moonshine with Country Superstar Lainey Wilson
Stanley 1913
How a 40-ounce cup turned Stanley into a $750 million a year business
CNBC Make It via NBC 5 Dallas-Fort Worth
TikTok video by @victoria_robino_26
@victoria_robino_26 on TikTok
stanley-cups-valentines-day
TIME
Why Is TikTok obsessed with Stanley Cups? The water bottle craze racks up millions of views and lots of revenue
Forbes Australia
Shoppers clamor for limited-edition Stanley cups selling out at Target
ABC News / Good Morning America
Big Dumb Cups - SNL
Saturday Night Live on YouTube
Dakota Johnson hilariously addresses the Stanley cup craze on ‘SNL’ in ‘Big Dumb Cups’ sketch
NBC News / TODAY
The Quencher H2.0 FlowState™ Tumbler
Stanley 1913 on YouTube
How Stanley Turned A 110-Year-Old Water Bottle Into A $750 Million Business
CNBC Make It on YouTube
I Finally Tried A Stanley Quencher Tumbler And Now I Get What All The Fuss Is About - Hunker
Hunker
Retailers like Target are jumping at the chance to collaborate with Stanley
Modern Retail

Spread Score

How it works
Reach31Contagion35Breadth70Velocity5Longevity8444

Numbers

UK H2.0 campaign total viewers, undated agency claim
59.6M
Self-reported · Fusion Media
Peak date
Jan 2024
Sep 13 ’22 to Jan 2024
Platforms
6
Started on Open web
Origin
Mixed
Home & lifestyle

Mechanics

  • Identity badge
  • Scarcity dropPrimary
  • Real-world spectacle
  • Press loop
  • Dupe economy

How it spread

Trace the origin

Stanley released H2.0 in September 2022 and extended its creator and retail partnerships. Collectors shared colour sets and filmed Target sell-outs. National coverage followed the shopper videos; SNL parodied collectors, and e.l.f. added a lip oil holder.

Dates use the stated precision; chart positions are date anchors.

Google searchesAug ’22OctMar ’23MayJulOctJan ’24FebJunSepDecMar ’25PeakPressOpen webRetailTikTokXTV
PressOpen webRetailTikTokXTV

15 more events on this chart

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Timeline (18)

  1. August 2022

    Stanley precursor · Aug 29 ’22

    Stanley announced the H2.0 redesign and its September purchase date.[1]

    Stanley Announces New Hydration Favorite: The Quencher H2.0 FlowState™ Tumbler
    Open the first post ↗

  2. September 2022

    Stanley seed · Sep 13 ’22

    Stanley released the Quencher H2.0 FlowState tumbler in four sizes.[1][2]

    Adventure Quencher H2.0 Travel Tumbler | 40 oz | Stanley

  3. Kristen Garaffo / Hunker press · Sep 13 ’22

    Garaffo published a launch-day H2.0 review after receiving a tumbler from Stanley.[2]

    I Finally Tried A Stanley Quencher Tumbler And Now I Get What All The Fuss Is About - Hunker
Origin
Mixed
Sector
Home & lifestyle
Region
US
UK H2.0 campaign total viewers, undated agency claim
59.6M
Self-reported · Fusion Media
Evidence
Grade B

Spread the same way

e.l.f. x Dunkin' Makeup Collection

Open web · 2022

60
When @Mikayla Nogueira says the e.l.f. x Dunkin collection is literally iconic 😩💋 #elfxdunkin #elfcosmetics

5B impressions

Virginia State’s Boots On The Ground Commencement

X · 2025

38
Our graduates are ready to hit the ground running. In fact, they already got their " BOOTS ON THE GROUND."

2M views

Hailey Bieber's Strawberry Glaze Skin Smoothie

Retail · 2022

33
Four Strawberry Glaze Skin Smoothies in Erewhon cups, from the official home kit product page.

$864K revenue

IKEA x Gustaf Westman VINTERFINT

Retail · 2025

32
Official IKEA photograph of Westman’s winter tableware collection.

New cases, every week

How the next thing spread, the week it does.

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Google searchesAug ’22OctMar ’23MayJulOctJan ’24FebJunSepDecMar ’25PeakPressOpen webRetailTikTokXTV
PressOpen webRetailTikTokXTV

15 more events on this chart

Join free to see them

  1. August 2022

    Stanley precursor · Aug 29 ’22

    Stanley announced the H2.0 redesign and its September purchase date.[1]

    Stanley Announces New Hydration Favorite: The Quencher H2.0 FlowState™ Tumbler
    Open the first post ↗

  2. September 2022

    Stanley seed · Sep 13 ’22

    Stanley released the Quencher H2.0 FlowState tumbler in four sizes.[1][2]

    Adventure Quencher H2.0 Travel Tumbler | 40 oz | Stanley

  3. Kristen Garaffo / Hunker press · Sep 13 ’22

    Garaffo published a launch-day H2.0 review after receiving a tumbler from Stanley.[2]

    I Finally Tried A Stanley Quencher Tumbler And Now I Get What All The Fuss Is About - Hunker

  1. press · Mar 21 ’23

  2. owner response · Apr 25 ’23

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