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Library/Product/Beautiful Drew Chair
Grade B21 sourcesHIS-00539

Beautiful Drew Chair

Product · 2023 · Niche

20Editable slideCertificate

Drew Barrymore’s $298 swivel chair sold out and spread through TikTok shopping videos.

Clip · @heymadelinenicole on TikTok
Clip · @felicittyyysmith on TikTok
The Drew Chair by Beautiful™
Beautiful by Drew (Drew Barrymore and Made by Gather); Walmart exclusive retailer
JensGatheringNest on LTK
LTK / JensGatheringNest
New Swivel Chair from Drew Barrymore - Nesting With Grace
Nesting With Grace / Brooke Christen
Share viral products you love and engage your followers with authentic recommendations @raising3foodies
LTK
the perfect swivel chair ☁️ #beautifulbydrew #accentchair #swivelchair #furniture #homedecor #bouclechair #drewbarrymore #drewchair #newhouse #haul #walmartfinds #comfy #furnitureshopping #walmarthaul
@heymadelinenicole on TikTok
Drew Barrymore Swivel Chair in Game Room and Storage Ottoman - Nesting With Grace
Nesting With Grace / Brooke Christen
Unboxing Drew Barrymore Swivel Chair: My Honest Walmart Review!
Lemon8 / Tylar Cimone
I Tried The Viral "Drew Chair" To See Whether It's Worth The $298 Price Tag
Elite Daily / Rachel Chapman
Replying to @Julie it is only $299 and the quality os 10/10 #walmartfind #walmartchair #beautifulchair #walmartbeautifulbydrewbarrymore #drewbarrymore #whitechair #bouclechair
@felicittyyysmith on TikTok
Pull up a chair to get a first look at Drew Barrymore’s home furnishings debut - Furniture Today
Furniture Today
A Mini Beanbag Chair, Under-$200 Bar Cart, and 13 More of Your Top Buys in April
Domino
Drew Barrymore Just Launched Her Sold-Out Bouclé Swivel Chair in a New Shade
Domino
Even more Beautiful: Drew Barrymore extends her furniture line - Furniture Today
Furniture Today
Beautiful Drew Chair on left, Drew Barrymore on right
Real Homes

Spread Score

How it works
ReachNo data yetContagion35Breadth20Velocity0LongevityNo data yet20

Numbers

Peak date
Week of Dec 4, 2024
Apr 3 ’23 to Week of Dec 4, 2024
Platforms
4
Started on Retail
Origin
Mixed
Home & lifestyle

Mechanics

  • Scarcity drop
  • Visible in use
  • Platform jump
  • Identity badge
  • Sell-out loopPrimary

How it spread

Trace the origin

Beautiful released the Drew Chair at Walmart in April 2023, and it repeatedly sold out. Creator posts, affiliate links and a sponsored Walmart review accompanied TikTok shopping videos. Later color and fabric releases kept the chair in shopping coverage.

Dates use the stated precision; chart positions are date anchors.

Google searchesFeb ’23AprJunAugNovMar ’24MayAugNovDecFeb ’25AprPeakRetailPressOpen webTikTok
RetailPressOpen webTikTok

14 more events on this chart

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Timeline (17)

  1. April 2023

    Beautiful by Drew / Walmart seed · Apr 3 ’23

    Beautiful released the cream Drew Chair exclusively through Walmart.com.[1][2]

    The Drew Chair by Beautiful™
    Open the first post ↗

  2. Furniture Today press · Apr 3 ’23

    Furniture Today covered Barrymore’s move from kitchenware into furniture.[2]

    Pull up a chair to get a first look at Drew Barrymore’s home furnishings debut - Furniture Today

  3. JensGatheringNest platform jump · Apr 3 ’23

    JensGatheringNest posted an LTK shopping link for the chair; the page disclosed paid links.[3]

    JensGatheringNest on LTK
Origin
Mixed
Sector
Home & lifestyle
Region
US
Reported figure
—
Evidence
Grade B

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9.8M impressions

New cases, every week

How the next thing spread, the week it does.

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Google searchesFeb ’23AprJunAugNovMar ’24MayAugNovDecFeb ’25AprPeakRetailPressOpen webTikTok
RetailPressOpen webTikTok

14 more events on this chart

Join free to see them

  1. April 2023

    Beautiful by Drew / Walmart seed · Apr 3 ’23

    Beautiful released the cream Drew Chair exclusively through Walmart.com.[1][2]

    The Drew Chair by Beautiful™
    Open the first post ↗

  2. Furniture Today press · Apr 3 ’23

    Furniture Today covered Barrymore’s move from kitchenware into furniture.[2]

    Pull up a chair to get a first look at Drew Barrymore’s home furnishings debut - Furniture Today

  3. JensGatheringNest platform jump · Apr 3 ’23

    JensGatheringNest posted an LTK shopping link for the chair; the page disclosed paid links.[3]

    JensGatheringNest on LTK

  1. press · Apr 3 ’23

  2. commercial · May 2 ’23

Join free to see the other 14 events and the full chart. Free, on every case.

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Why it worked

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