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Library/Trend & aesthetic/Bullet Journal
Grade B22 sourcesHIS-00544

Bullet Journal

Trend & aesthetic · 2013 · Niche

33Editable slideCertificate

A notebook method spread into seven million Instagram hashtag photos, BBC reported.

Original · Ryder Carroll
Bullet Journal
Ryder Carroll on YouTube
This pair of pages shows hand-drawn and hand-written entries in a Bullet Journal. The left-hand page shows a variety of progress bars indicating the amount of work completed on different tasks. The…
Matt Ragland / Copyrighted free use / Wikimedia Commons
The official black Bullet Journal notebook, Edition 2.
Bullet Journal
The Pen Addict #70: Bullet Journal Time - Relay
Relay FM
Bullet Journal: Kickstarter and Production Journey - Shopify
Shopify Masters
@tinyrayofsunshine
Bullet Journal / Kim Alvarez
Why the Humble Notebook Is Flourishing in the iPhone Era
The New Republic
A Beginner's Guide to Bullet Journals | CREOATE
CREOATE
How I’m Making My Savings Goals Fun
All-Round Better Me / Jena
Track your finances and budget in your bullet journal - here's how it works for me // www.prettyprintsandpaper.com
Pretty Prints & Paper / Jessica Chung
Find the Solution: Business Books 2018
Publishers Weekly

Spread Score

How it works
Reach0Contagion60Breadth80Velocity0LongevityNo data yet33

Numbers

#bulletjournal or #bujo photos, BBC; overlapping tags
7M
As of Aug 20, 2019 · Instagram · BBC News
Peak date
Jan 2018
Aug 9 ’13 to Jan 2018
Platforms
6
Started on YouTube
Origin
Seeded
Home & lifestyle

Mechanics

  • Remixable templatePrimary
  • Creator relay
  • Scarcity drop
  • Platform jump
  • Press loop

How it spread

Trace the origin

Carroll shared his notebook method through a website and tutorial. Users posted their own layouts, and crowdfunding produced a notebook. It became his full-time job by 2017; Portfolio published a book, and BBC reported users earning illustration commissions.

Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesJan ’13SepOct ’14Aug ’15Apr ’16SepFeb ’18SepSep ’19Feb ’21Jan ’24Nov ’26PeakYouTubePressAudioOpen webInstagramRetail
YouTubePressAudioOpen webInstagramRetail

14 more events on this chart

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Timeline (17)

  1. August 2013

    Ryder Carroll seed · Aug 9 ’13

    Carroll published the tutorial that introduced his paper notebook method.[1][2][3]

    Open the first post ↗

  2. Lifehacker press · Aug 20 ’13

    Lifehacker explained how the method could turn any paper notebook into an organizer.[4]

  3. September 2013

    The Pen Addict platform jump · Sep 3 ’13

    Brad Dowdy and Myke Hurley interviewed Carroll about Bullet Journal.[5]

    The Pen Addict #70: Bullet Journal Time - Relay
Changelogupdated Oct 16 ’26
  1. 2026-10-16Revised 2 events · Added 1 source · Added 1 number · Revised 1 number
  2. 2026-10-14Added: 16 events, 20 sources · Score 33 · Fact-check passed (36 claims)
Origin
Seeded
Sector
Home & lifestyle
Region
US
#bulletjournal or #bujo photos, BBC; overlapping tags
7M
As of Aug 20, 2019 · Instagram · BBC News
Evidence
Grade B

Spread the same way

Harry Styles Cardigan Challenge

TikTok · 2020

55
Gracias mami lo amé🥺🖤#cardigan #harrystyles #sunflowervol6 #harrystylesmerch #fineline #tpwk #chile #fyp #foryou #onedirection #1d #harrystylesfa

$7.5K revenue

AI Video Game Mashups

X · 2026

54
AI HACKERS HAVE PUT SKATEBOARDING IN CALL OF DUTY MODERN WARFARE 2! 🚨 THIS HAS GONE TOO FAR. ITS TIME TO PACE THE FRONTIER. @DarioAmodei @sama @elonmusk @theo

23.6M views

Blinding Lights Challenge

TikTok · 2020

39
Excited to say our #blindinglightschallenge will be on @fortnite very soon!! Thank you everyone for making this dance go viral!! ❤️❤️

1M derivatives

Invisible Eyeliner

TikTok · 2022

34
Transparent liner??! Yes! #graphicliner #editorialmakeup #simplemakeup

New cases, every week

How the next thing spread, the week it does.

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Wikipedia views · Google searchesJan ’13SepOct ’14Aug ’15Apr ’16SepFeb ’18SepSep ’19Feb ’21Jan ’24Nov ’26PeakYouTubePressAudioOpen webInstagramRetail
YouTubePressAudioOpen webInstagramRetail

14 more events on this chart

Join free to see them

  1. August 2013

    Ryder Carroll seed · Aug 9 ’13

    Carroll published the tutorial that introduced his paper notebook method.[1][2][3]

    Open the first post ↗

  2. Lifehacker press · Aug 20 ’13

    Lifehacker explained how the method could turn any paper notebook into an organizer.[4]

  3. September 2013

    The Pen Addict platform jump · Sep 3 ’13

    Brad Dowdy and Myke Hurley interviewed Carroll about Bullet Journal.[5]

    The Pen Addict #70: Bullet Journal Time - Relay

  1. owner response · Sep 15 ’14

  2. commercial · Oct 15 ’14

Join free to see the other 14 events and the full chart. Free, on every case.

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Why it worked

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