LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Campaign/Ford x Sydney Sweeney
Grade B20 sourcesHIS-00586

Ford x Sydney Sweeney

Campaign · 2023 · Niche

30Editable slideCertificate

Ford’s Sydney Sweeney partnership claimed 94.2 million earned impressions.

Clip · @syds_garage on TikTok
Ford’s Bronco restoration film with Sydney Sweeney, followed by sponsored Auto 101 tutorials and Dickies workwear.
Ford / Sydney Sweeney on YouTube, via Wayback Machine
Sydney Sweeney wearing the second Ford and Dickies workwear collection
Ford
Custom Robin’s Egg Blue Mustang GT designed with Sydney Sweeney
Ford
“Built Ford Proud” features content starring Sydney Sweeney, Dee Bryant, and Kai Lenny and celebrates the greater community of Ford drivers who have broken the mold, driven innovation, and defied…
Ford
Episode 1 | how to check your oil! #BuiltFordProud #ad
@syds_garage on TikTok
Ford Bronco x Sydney Sweeney — LAURA BAILEY
Laura Bailey, campaign creative
Sydney Sweeney standing in front of a Ford Bronco
Ford
Ford: Sydney Sweeney | Wieden+Kennedy
Detroit News via The Spokesman-Review
Ford | Ford x Sydney Sweeney
The One Club, agency-submitted award entry
FORD: Ford x Sydney Sweeney - The Clios
The Clios
The Sydney Sweeney x Ford Collab Is A Workwear Dream
Brit + Co

Spread Score

How it works
Reach34Contagion35Breadth10Velocity65Longevity730

Numbers

Partnership earned impressions, agency award claim
94.2M
Self-reported · The One Club, agency-submitted award entry
Peak date
Week of Mar 27, 2023
Mar 22 ’23 to Week of Mar 27, 2023
Platforms
6
Started on YouTube
Origin
Mixed
Auto & mobility

Mechanics

  • Maker originPrimary
  • Scarcity drop
  • Visible in use
  • Sell-out loop
  • Platform jump

How it spread

Trace the origin

Ford paired Sweeney’s car-restoration story with sponsored tutorials and Dickies workwear. Sell-outs prompted a restock. A second collection and a Mustang giveaway extended the partnership; the agency claimed 94.2 million earned impressions.

Dates use the stated precision; chart positions are date anchors.

Google searchesMar ’23AprJunAugOctDecFeb ’24MarAprMayPeakYouTubePressOpen webTVTikTokInstagram
YouTubePressOpen webTVTikTokInstagram

12 more events on this chart

Join free to see them

Timeline (15)

  1. March 2023

    Ford / Sydney Sweeney seed · Mar 22 ’23

    Ford released the Sweeney partnership, pairing her Bronco restoration story with Auto 101 and Dickies workwear.[1][2][18]

    Ford’s Bronco restoration film with Sydney Sweeney, followed by sponsored Auto 101 tutorials and Dickies workwear.
    Open the first post ↗

  2. Marketing Dive press · Mar 22 ’23

    Marketing Dive reported a launch across social, connected TV and broadcast, with workwear and tutorials.[2]

  3. Vogue platform jump · Mar 22 ’23

    Vogue interviewed Sweeney about co-designing four workwear pieces with Ford and Dickies.[3]

Origin
Mixed
Sector
Auto & mobility
Region
US
Partnership earned impressions, agency award claim
94.2M
Self-reported · The One Club, agency-submitted award entry
Evidence
Grade B

Spread the same way

e.l.f. x Dunkin' Makeup Collection

Open web · 2022

60
When @Mikayla Nogueira says the e.l.f. x Dunkin collection is literally iconic 😩💋 #elfxdunkin #elfcosmetics

5B impressions

Fenty Beauty Launch

Retail · 2017

53
Fenty Beauty Is One of TIME's 50 Genius Companies 2018

1.6B impressions

KFC x Crocs

Retail · 2020

52
KFC x Crocs Classic Clogs with fried chicken prints and drumstick charms.

2.9B impressions

7-Eleven: Always Open

Instagram · 2023

31
Ja’Marr Chase on Instagram: "isjamarropen.com #7ElevenPartner”"

500M impressions

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
Google searchesMar ’23AprJunAugOctDecFeb ’24MarAprMayPeakYouTubePressOpen webTVTikTokInstagram
YouTubePressOpen webTVTikTokInstagram

12 more events on this chart

Join free to see them

  1. March 2023

    Ford / Sydney Sweeney seed · Mar 22 ’23

    Ford released the Sweeney partnership, pairing her Bronco restoration story with Auto 101 and Dickies workwear.[1][2][18]

    Ford’s Bronco restoration film with Sydney Sweeney, followed by sponsored Auto 101 tutorials and Dickies workwear.
    Open the first post ↗

  2. Marketing Dive press · Mar 22 ’23

    Marketing Dive reported a launch across social, connected TV and broadcast, with workwear and tutorials.[2]

  3. Vogue platform jump · Mar 22 ’23

    Vogue interviewed Sweeney about co-designing four workwear pieces with Ford and Dickies.[3]

  1. commercial · Mar 22 ’23

  2. owner response · Mar 23 ’23

Join free to see the other 12 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 9 sourced numbers and 20 sources. Start with a free account.

Join freeGo Pro