Maybelline Sky High CGI lashes
Campaign · 2023 · Niche
Its maker reports 76 million views for a CGI mascara ad set on London transport.
CHUM 104.5
@Chum1045 · Jul 7, 2023
Give this marketing team a raise 🎥 : Maybelline UK/TikTok ✍️: @TheAshleyGreco
Nick Asbury
@asburyandasbury · Jul 13, 2023
Much of the value of advertising comes from ‘costly signalling’ – people think, if you can afford a giant 3D poster in Dubai, or a major collaboration with London Transport, you must be doing something right. Adidas & Maybelline both play off that with CGI mock-ups...
Spread Score
How it worksNumbers
- X reaction post impressions, @DragDollCo (live counter)
- 5.5M
- As of Oct 14, 2026 · X · X / @DragDollCo
- Milestone date
- Week of Jul 13, 2023
- Jul 4 ’23 to Week of Jul 13, 2023
- Platforms
- 4
- Started on TikTok
- Origin
- Seeded
- Beauty & personal care
How it spread
Trace the originMaybelline UK posted CGI lashes on London transport on July 4. Reposts reached X and Instagram, while press questioned whether the scenes were real. Cannes coverage later relayed doubled brand-sales claims during activation; the campaign won a Silver Lion.
Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
14 more events on this chart
Join free to see themTimeline (17)
July 2023
Maybelline UK seed · Jul 4 ’23
Maybelline UK posted the CGI video of mascara brushes coating lashes on a London train and bus.[1]
Spread the same way
New cases, every week
How the next thing spread, the week it does.