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Library/Product/Shark FlexStyle
Grade B18 sourcesHIS-00648

Shark FlexStyle

Product · 2022 · Niche

33Editable slideCertificate

Shark reported at least 32,000 FlexStyle units sold in its US launch update.

Shark FlexStyle Hair Styler | SharkNinja
SharkNinja / Shark Beauty
Shark's new multi-styling hair tool can dry, curl, and volumize—without causing heat damage
NBC News / TODAY
Shark Beauty™ Launches the Shark FlexStyle™ Air Styling & Drying System and Celebrates Hair Diversity in For All Hairkind™ Campaign
Shark via PR Newswire
Amazon Market Watch: Dyson vs Shark - Data Shows Sales Surges up to 1,797% - Jungle Scout
Jungle Scout
Shark Beauty Partners with Universal Pictures’ Wicked to Release Limited Edition FlexStyle Air Drying & Styling System
SharkNinja
Preview image
Influencer
How we launched Shark Beauty & sold out in a week
The PHA Group
Shark FlexStyle review
T3
'We'll invest more and more in social media': SharkNinja CEO Mark Barrocas on going from infomercials to TikTok
Modern Retail
Shark FlexStyle new colours
T3
Beauty editor Kaitlyn McLintock
Who What Wear

Spread Score

How it works
Reach50Contagion35Breadth30Velocity0LongevityNo data yet33

Numbers

FlexStyle TikTok impressions, CEO claim (lower bound)
700M
As of Jan 25, 2024 · TikTok · Self-reported · Modern Retail
Peak date
Week of Dec 22, 2024
Sep 6 ’22 to Week of Dec 22, 2024
Platforms
4
Started on Retail
Origin
Mixed
Beauty & personal care

Mechanics

  • Pairing
  • Dupe economyPrimary
  • Visible in use
  • Press loop
  • Scarcity drop

How it spread

Trace the origin

Shark launched FlexStyle with celebrity stylists and a brand campaign. TikTok tutorials and comparisons with Dyson reached beauty editors. Shark reported retail stockouts and later added colorways and a Wicked tie-in.

Dates use the stated precision; chart positions are date anchors.

Google searchesJul ’22SepNovFeb ’23MayAugDecMar ’24JulNovJan ’25MayPeakOpen webPressRetailTikTok
Open webPressRetailTikTok

11 more events on this chart

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Timeline (14)

  1. August 2022

    Shark Beauty precursor · Aug 24 ’22

    Shark opened FlexStyle pre-orders and announced its For All Hairkind campaign.[1][2]

    Shark Beauty™ Launches the Shark FlexStyle™ Air Styling & Drying System and Celebrates Hair Diversity in For All Hairkind™ Campaign
    Open the first post ↗

  2. Personal Care Insights precursor · Aug 25 ’22

    Personal Care Insights covered the launch campaign and its celebrity-stylist collective.[3]

  3. September 2022

    Shark Beauty seed · Sep 6 ’22

    FlexStyle reached its announced US purchase date after the August pre-order period.[1][2]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 source · Added 2 numbers · Revised 2 numbers
  2. 2026-10-14Added: 14 events, 17 sources · Score 33 · Fact-check passed (35 claims)
Origin
Mixed
Sector
Beauty & personal care
Region
US
FlexStyle TikTok impressions, CEO claim (lower bound)
700M
As of Jan 25, 2024 · TikTok · Self-reported · Modern Retail
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Google searchesJul ’22SepNovFeb ’23MayAugDecMar ’24JulNovJan ’25MayPeakOpen webPressRetailTikTok
Open webPressRetailTikTok

11 more events on this chart

Join free to see them

  1. August 2022

    Shark Beauty precursor · Aug 24 ’22

    Shark opened FlexStyle pre-orders and announced its For All Hairkind campaign.[1][2]

    Shark Beauty™ Launches the Shark FlexStyle™ Air Styling & Drying System and Celebrates Hair Diversity in For All Hairkind™ Campaign
    Open the first post ↗

  2. Personal Care Insights precursor · Aug 25 ’22

    Personal Care Insights covered the launch campaign and its celebrity-stylist collective.[3]

  3. September 2022

    Shark Beauty seed · Sep 6 ’22

    FlexStyle reached its announced US purchase date after the August pre-order period.[1][2]

  1. commercial · Oct 18 ’22

  2. commercial · Oct 28 ’22

Join free to see the other 11 events and the full chart. Free, on every case.

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Why it worked

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