Mikayla Nogueira’s Telescopic Lift ad
Campaign · 2023 · Notable
A paid mascara demonstration drew false-lash allegations and 64.2 million TikTok views.
Jeffree Star
@JeffreeStar · Jan 25, 2023
I’ll be BACK to reviewing makeup products next week. These fucking bitches can’t stop lying to their audiences and it makes me SICK.
Spread Score
How it worksNumbers
- Seed + top 10 derivatives: live seed-only lower bound
- 64.2M
- As of Oct 14, 2026 · TikTok · TikTok / Mikayla Nogueira
- Seed to peak
- 3 days
- Jan 24 ’23 to Jan 27 ’23
- Platforms
- 6
- Started on TikTok
- Leverage
- 4.5×
- 64.2M on 14.4M followers at seed
How it spread
Trace the originNogueira posted a paid mascara demo. Viewers alleged false lashes; she denied it. Independent reviews, forum threads and press coverage followed. Ardell made response videos; Vanity Fair reported a sell-out without inventory details.
13 more events on this chart
Join free to see themTimeline (16)
January 2023
Mikayla Nogueira seed · Jan 24 ’23
Nogueira posted her L’Oréal Paris partnership video demonstrating Telescopic Lift mascara.[1][2][3][4]
14.4M followersOpen the first post ↗Kathleen Lights platform jump · Jan 25 ’23
Kathleen Lights criticized exaggerated product reviews in an Instagram Story.[3]
Changelogupdated Oct 16 ’26
- Added 1 number
- Added: 16 events, 20 sources · Score 49 · Fact-check passed (40 claims)
Spread the same way
New cases, every week
How the next thing spread, the week it does.