Specsavers van on a bollard
Campaign · 2024 · Niche
Specsavers reported 150 million media impressions for its staged van on a bollard.
World Bollard Association™
@WorldBollard · Mar 24, 2024
You couldn’t make this up. Congratulations @Specsavers, this is absolutely magnificent. #WorldBollardAssociation 😂😂 h
superb, short for superbitch
@paytxhn · Mar 24, 2024
the irony of this being a specsavers van that's parked on the rising bollards RIGHT NEXT TO the big red sign saying not to do exactly that is not lost on me
Aidan McNelis
@aidanmcnelis · Mar 24, 2024
My daughter took this just after I took the photo. Big happy head on me for having witnessed such perfection. Absolutely delighted.
Spread Score
How it worksNumbers
- Brand-reported media impressions, lower bound
- 150M
- As of Mar 26, 2024 · Self-reported · Little Black Book
- Seed to milestone
- 4 days
- Mar 23 ’24 to Mar 27 ’24
- Platforms
- 5
- Started on X
- Origin
- Stunt
- Retail
How it spread
Trace the originSpecsavers staged a van raised on bollards in Edinburgh. A launch-night photo, Reddit jokes and World Bollard Association’s quote spread the scene. The brand confirmed the stunt and reported 150 million media impressions. Liverpool hosted a planned repeat.
Documented milestone; not a measured attention peak.
13 more events on this chart
Join free to see themTimeline (16)
March 2024
Specsavers / Grand Visual precursor · Mar 23 ’24
Specsavers placed a written-off van on replica bollards on Castle Street in Edinburgh.[1]
u/CrashBangWallop / r/Edinburgh platform jump · Mar 23 ’24
An Edinburgh Reddit photo thread prompted jokes and debate about whether the scene was advertising.[4]
Changelogupdated Oct 16 ’26
- Revised 4 numbers
- Added: 16 events, 20 sources · Score 44 · Fact-check passed (30 claims)
Spread the same way
New cases, every week
How the next thing spread, the week it does.