Grade B20 sourcesHIS-00752
Miracle-Gro Full Bush Summer
Campaign · 2025 · Notable
A paid gardening campaign drew an agency-reported 8.5 million social impressions.
Spread Score
How it worksNumbers
- Combined earned media impressions, agency claim
- 1.35B
- Self-reported · Shorty Awards; entry by MARTIN* and Scotts Miracle-Gro
- Peak proxy date
- Week of Jul 28, 2025
- Jul 25 ’25 to Week of Jul 28, 2025
- Platforms
- 6
- Started on TikTok
- Origin
- Mixed
- Home & lifestyle
How it spread
Trace the originMiracle-Gro paired a body-hair trend with plant food in a paid Gabby Windey video. Reddit discussion and lifestyle coverage followed. The brand moved from a tee giveaway to sales; its copywriter reported a sell-out. The agency claimed 8.5 million social impressions.
Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.
13 more events on this chart
Join free to see themTimeline (16)
Changelogupdated Oct 16 ’26
- Added 2 numbers
- Added: 16 events, 20 sources · Score 42 · Fact-check passed (32 claims)
Spread the same way
New cases, every week
How the next thing spread, the week it does.