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Library/Campaign/JD Sports x The North Face Big Ben puffer
Grade B20 sourcesHIS-00757

JD Sports x The North Face Big Ben puffer

Campaign · 2023 · Niche

33Editable slideCertificate

Shtreetwear’s repost of JD’s CGI Big Ben puffer showed 25.7 million live X post views.

Original · JD Sports

Shtreetwear

@Shtreetwear · Nov 9, 2023

The North Face Campaign (Big Ben, London)

38.1K297
Post · @Shtreetwear on X

AKLO

@aklo360 · Nov 9, 2023

Real or CGI ⁉️

816
Post · @aklo360 on X
Clip · @culted on TikTok

TIME IS DUE ⏳

@justkoolie · Nov 10, 2023

Had to get em right

1.6K13
Post · @justkoolie on X

Outlander Magazine

@StreetFashion01 · Nov 9, 2023

The North Face Campaign by JD Sports (2023)

18.1K106
Post · @StreetFashion01 on X

Not Veri

@__9trl · Nov 10, 2023

London Ben New York Ben

51
Post · @__9trl on X

Ron Swanson

@TenderfootTradr · Nov 9, 2023

This has to be fake, fun idea tho

2813
Post · @TenderfootTradr on X

gema 🏹

@gemajc_01 · Nov 10, 2023

Te imaginas q vas a londres a ver el big ben y te encuentras esto yo personalmente lloraría

680
Post · @gemajc_01 on X
Clip · @jdofficial on TikTok
JD Sports on Instagram: "We’re all on an expedition 🤝 #JD #JDSports #TNF #TheNorthFace #BensNotHot"
@culted on TikTok
The North Face Campaign (Big Ben, London)
@Shtreetwear on X
@Shtreetwear Had to get em right
@justkoolie on X
Have I just seen Big Ben wearing a Northy? #JDSports #JD #TheNorthFace #London #Streetwear #TNF #FYP
@jdofficial on TikTok
@justkoolie @Shtreetwear London Ben New York Ben
@__9trl on X
The North Face Campaign by JD Sports (2023)
@StreetFashion01 on X
Big Ben Is The North Face’s Newest Supermodel, Imagined In A Jacket For Winter - DesignTAXI.com
DesignTAXI
JD Sports ‘Christmas’ ad celebrates youth culture via iconic bag
Famous Campaigns
Big Ben wrapped in a yellow North Face puffer jacket
Creative Bloq
Does Video Show Big Ben 'Wearing' a Massive North Face Jacket?
Snopes
PRmoment.com
PRmoment
Enough of the CGI ads, already | Culted Art
Culted

Spread Score

How it works
Reach25Contagion35Breadth30Velocity69Longevity1333

Numbers

Shtreetwear X post views (live; rounded where displayed)
25.7M
As of Oct 14, 2026 · X · Self-reported · Shtreetwear / X
Peak date
Week of Nov 13, 2023
Nov 8 ’23 to Week of Nov 13, 2023
Platforms
5
Started on Instagram
Origin
Seeded
Fashion & accessories

Mechanics

  • Creator relay
  • Response chain
  • ControversyPrimary
  • Platform jump
  • Press loop

How it spread

Trace the origin

JD Sports posted the CGI Big Ben clip on Instagram. Reposts reached X, LinkedIn and TikTok, and fans remixed it. Shtreetwear’s repost showed 25.7 million live X post views at lookup. Snopes debunked the apparent physical installation.

Dates use the stated precision; chart positions are date anchors.

Google searchesOct ’23NovDecJan ’24FebMarPeakInstagramXOpen webTikTokPress
InstagramXOpen webTikTokPress

13 more events on this chart

Join free to see them

Timeline (16)

  1. October 2023

    JD Sports x The North Face precursor · Oct 2023

    JD Sports launched the Fall/Winter campaign that preceded its CGI landmark series.[1]

    Open the first post ↗

  2. November 2023

    @jdsports seed · Nov 8 ’23

    JD Sports posted a CGI video of Big Ben wearing a yellow-and-black Nuptse jacket.[2][3]

  3. @Shtreetwear platform jump · Nov 9 ’23

    Shtreetwear reposted the video as The North Face Campaign (Big Ben, London).[4]

    The North Face Campaign (Big Ben, London)
Origin
Seeded
Sector
Fashion & accessories
Region
GB
Shtreetwear X post views (live; rounded where displayed)
25.7M
As of Oct 14, 2026 · X · Self-reported · Shtreetwear / X
Evidence
Grade B

Spread the same way

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TikTok · 2023

49
THESE ARE THE LASHES OF MY DREAMS!! @lorealparisusa never lets me down 😭 #TelescopicLift #LorealParisPartner #LorealParis @zoehonsinger

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YouTube · 2024

38
Jeremy Allen White in Calvin Klein Underwear | Spring 2024 Campaign

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Healthier on Ro with Serena Williams

X · 2026

36
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X · 2025

34
so like, why is @elfcosmetics working with a man like matt rife who is extremely misogynistic and sexist when their primary demographic is women?

33.8M views

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

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Google searchesOct ’23NovDecJan ’24FebMarPeakInstagramXOpen webTikTokPress
InstagramXOpen webTikTokPress

13 more events on this chart

Join free to see them

  1. October 2023

    JD Sports x The North Face precursor · Oct 2023

    JD Sports launched the Fall/Winter campaign that preceded its CGI landmark series.[1]

    Open the first post ↗

  2. November 2023

    @jdsports seed · Nov 8 ’23

    JD Sports posted a CGI video of Big Ben wearing a yellow-and-black Nuptse jacket.[2][3]

  3. @Shtreetwear platform jump · Nov 9 ’23

    Shtreetwear reposted the video as The North Face Campaign (Big Ben, London).[4]

    The North Face Campaign (Big Ben, London)

  1. owner response · Nov 9 ’23

  2. owner response · Nov 10 ’23

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

Do this

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