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Library/Campaign/Škoda x Zepto: Ten-Minute Test Drives
Grade B18 sourcesHIS-00765

Škoda x Zepto: Ten-Minute Test Drives

Campaign · 2025 · Niche

37Editable slideCertificate

Škoda claimed more than 100 million reach for its Zepto test-drive campaign.

Original · Zepto / Škoda India
Zepto on Instagram: "Humare pass mixer hai, phone hai, tablet hai, aur abb… Coming soon on 8th Feb! #SkodaIndia #SkodaIndiaNewEra #LetsExplore"
Zepto on Instagram
Campaign contributor Sejal Naik demonstrated the Škoda x Zepto app campaign page in a video.
Škoda Auto India / Zepto
Are we ready to buy cars online? | Rajeshwari Didwania
Rajeshwari Didwania / LinkedIn
Zepto collaborates with Skoda to promise car delivery at your doorstep - Exchange4media
exchange4media
Fact-Check: Is Zepto Delivering Cars in 10 Minutes? No, Claim is Misleading!
The Quint
Skoda Drives Hyperlocal, Hyperfast Growth via Zepto Ads - Next Crest
Next Crest
The most important algorithm is understanding your customer: Skoda’s Ashish Gupta - Exchange4media
exchange4media

Spread Score

How it works
Reach35Contagion35Breadth30Velocity79Longevity1337

Numbers

Campaign reach, more than; Škoda claim, method undisclosed
100M
As of Feb 11, 2026 · Self-reported · exchange4media
Peak date
Week of Feb 6, 2025
Feb 4 ’25 to Week of Feb 6, 2025
Platforms
4
Started on Instagram
Origin
Mixed
Auto & mobility

Mechanics

  • Mystery & lorePrimary
  • Transgression
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

Zepto and Škoda posted a showroom pickup teaser. Forums and LinkedIn debated car delivery before Zepto clarified the test-drive offer. Fact-checkers corrected the claim. Škoda later claimed 10,000 bookings in ten days; their type was unspecified.

Dates use the stated precision; chart positions are date anchors.

Google searchesJan ’25FebMarAprMayJulSepNovFeb ’26PeakInstagramOpen webPressReddit
InstagramOpen webPressReddit

12 more events on this chart

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Timeline (15)

  1. February 2025

    Zepto / Škoda India seed · Feb 4 ’25

    The covered-car pickup teaser asked viewers to guess the collaboration and advertised February 8.[1][2][3][11]

    Zepto on Instagram: "Humare pass mixer hai, phone hai, tablet hai, aur abb… Coming soon on 8th Feb! #SkodaIndia #SkodaIndiaNewEra #LetsExplore"
    Open the first post ↗

  2. RM Motorsports / Team-BHP platform jump · Feb 5 ’25

    RM Motorsports linked the teasers; volkman10 supplied the test-drive reading and nova.19_exe criticized its omission.[4]

  3. exchange4media press · Feb 5 ’25

    exchange4media reported the teaser as a promise of doorstep car sales and delivery.[3]

    Zepto collaborates with Skoda to promise car delivery at your doorstep - Exchange4media
Origin
Mixed
Sector
Auto & mobility
Region
IN
Campaign reach, more than; Škoda claim, method undisclosed
100M
As of Feb 11, 2026 · Self-reported · exchange4media
Evidence
Grade B

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40M views

New cases, every week

How the next thing spread, the week it does.

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Google searchesJan ’25FebMarAprMayJulSepNovFeb ’26PeakInstagramOpen webPressReddit
InstagramOpen webPressReddit

12 more events on this chart

Join free to see them

  1. February 2025

    Zepto / Škoda India seed · Feb 4 ’25

    The covered-car pickup teaser asked viewers to guess the collaboration and advertised February 8.[1][2][3][11]

    Zepto on Instagram: "Humare pass mixer hai, phone hai, tablet hai, aur abb… Coming soon on 8th Feb! #SkodaIndia #SkodaIndiaNewEra #LetsExplore"
    Open the first post ↗

  2. RM Motorsports / Team-BHP platform jump · Feb 5 ’25

    RM Motorsports linked the teasers; volkman10 supplied the test-drive reading and nova.19_exe criticized its omission.[4]

  3. exchange4media press · Feb 5 ’25

    exchange4media reported the teaser as a promise of doorstep car sales and delivery.[3]

    Zepto collaborates with Skoda to promise car delivery at your doorstep - Exchange4media

  1. platform jump · Feb 5 ’25

  2. backlash · Feb 5 ’25

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Why it worked

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