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Library/Campaign/Audi Andy Lau Xiaoman advertisement
Grade B18 sourcesHIS-00773

Audi Andy Lau Xiaoman advertisement

Campaign · 2022 · Notable

42Editable slideCertificate

Audi withdrew its Xiaoman ad after roughly 5 million likes on Andy Lau’s Douyin upload.

Audi Secures Rights to Plagiarized Ad for Free
Yicai Global
Audi apologizes for copyright infringement
China News Service (ECNS)
Lessons for advertisers from Audi’s ad plagiarism scandal in China
Asia IP

Spread Score

How it works
Reach46Contagion35Breadth20Velocity100Longevity1742

Numbers

Weibo plagiarism-topic reads; vendor-reported, non-unique
445M
As of May 22, 2022 · Xiaohongshu · Self-reported · 21st Century Business Herald / DataStory
Seed to peak
1 day
May 21 ’22 to May 22 ’22
Platforms
4
Started on TikTok
Origin
Seeded
Auto & mobility

Mechanics

  • ControversyPrimary
  • Response chain
  • Platform jump
  • Press loop
  • Newsjacking

How it spread

Trace the origin

Audi’s Xiaoman film spread on Douyin and WeChat. Beida Mange’s comparison triggered a copying dispute and Weibo searches. Audi withdrew the film; the agency apologised. The writer later said he licensed the copy for free.

Google searchesMay ’22JunJulAugSepPeakTikTokXiaohongshuPressOpen web
TikTokXiaohongshuPressOpen web

13 more events on this chart

Join free to see them

Timeline (16)

  1. May 2022

    FAW Audi / Andy Lau seed · May 21 ’22

    Audi released its Xiaoman film with Andy Lau, including a launch on his Douyin account.[1][2]

    Open the first post ↗

  2. WeChat viewers platform jump · May 21 ’22

    Viewers shared the film on WeChat, where Audi’s video passed 100,000 reposts.[2][3]

  3. Peng Yangjun owner response · May 21 ’22

    Director Peng Yangjun thanked the client for approving the film in one draft.[2]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Score 47 → 42
  2. 2026-10-15Added: 16 events, 17 sources · Score 47
Origin
Seeded
Sector
Auto & mobility
Region
CN
Weibo plagiarism-topic reads; vendor-reported, non-unique
445M
As of May 22, 2022 · Xiaohongshu · Self-reported · 21st Century Business Herald / DataStory
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Google searchesMay ’22JunJulAugSepPeakTikTokXiaohongshuPressOpen web
TikTokXiaohongshuPressOpen web

13 more events on this chart

Join free to see them

  1. May 2022

    FAW Audi / Andy Lau seed · May 21 ’22

    Audi released its Xiaoman film with Andy Lau, including a launch on his Douyin account.[1][2]

    Open the first post ↗

  2. WeChat viewers platform jump · May 21 ’22

    Viewers shared the film on WeChat, where Audi’s video passed 100,000 reposts.[2][3]

  3. Peng Yangjun owner response · May 21 ’22

    Director Peng Yangjun thanked the client for approving the film in one draft.[2]

  1. backlash · May 21 ’22

  2. platform jump · May 22 ’22

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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