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Library/Campaign/Electrikhana: High Stakes Playground, Las Vegas
Grade B22 sourcesHIS-00774

Electrikhana: High Stakes Playground, Las Vegas

Campaign · 2022 · Niche

33Editable slideCertificate

Audi said the Las Vegas Electrikhana film reached over 100 million people worldwide.

Original · Hoonigan / Ken Block
Ken Block’s ELECTRIKHANA: High Stakes Playground; Las Vegas, in the Audi S1 HOONITRON
Hoonigan on YouTube
Block on ice
Audi Australia
Ken Block en de Audi S1 Hoonitron vlammen in Las Vegas
Audi Netherlands
HOONIGAN ELECTRIKHANA: KEN BLOCK’S ICONIC GYMKHANA FILM SERIES GOES ALL-ELECTRIC IN LAS VEGAS WITH AUDI | Hoonigan Group
Hoonigan Group
Viva Las Vegas
Audi Australia
Kenas Blockas pristatė naują „Electrikhana“ filmą: jame po Las Vegasą skrieja 10 mln. eurų vertės „Audi“
LRT
Making a monster
Audi Australia
Electrikhana Two
Audi Australia
Ken Block's first electric Gymkhana features a one-of-a-kind Audi EV - Engadget
Engadget
Electric Car or Not, Ken Block’s Gymkhana Still Delivers
The Drive
Ken Block Says Electrikhana Was ‘The Gnarliest Thing I’ve Ever Done’
The Drive
Ken Block's Secret Final Stunt
autoevolution

Spread Score

How it works
Reach35Contagion35Breadth20Velocity65Longevity1133

Numbers

Audi-reported people who saw the film worldwide, over
100M
As of Dec 8, 2023 · Self-reported · Audi Australia
Peak date
Week of Oct 30, 2022
Oct 25 ’22 to Week of Oct 30, 2022
Platforms
3
Started on YouTube
Origin
Stunt
Auto & mobility

Mechanics

  • Real-world spectaclePrimary
  • Controversy
  • Transgression
  • Platform jump
  • Pairing

How it spread

Trace the origin

Hoonigan primed the Las Vegas film with an explainer and teaser a week early. CSR2 offered a playable Hoonitron with ten free trial races; u/_The_Crow_ supplied tuning advice on Reddit. Audi’s later worldwide audience claim remains separate from game participation.

Dates use the stated precision; chart positions are date anchors.

Google searchesFeb ’22AprJulOctNovDecFeb ’23MayAugNovPeakOpen webYouTubePress
Open webYouTubePress

15 more events on this chart

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Timeline (18)

  1. February 2022

    Audi precursor · Feb 10 ’22

    Audi announced that Hoonigan was producing Electrikhana with an electric S1 Hoonitron.[1]

    Block on ice
    Open the first post ↗

  2. October 2022

    Hoonigan / Jalopnik precursor · Oct 18 ’22

    Jalopnik relayed a nearly 40-minute Hoonitron explainer and teaser announcing the October 25 film.[20]

  3. Hoonigan / Ken Block seed · Oct 25 ’22

    Hoonigan released the Las Vegas film with Ken Block driving an electric Audi S1 Hoonitron.[2][3]

    HOONIGAN ELECTRIKHANA: KEN BLOCK’S ICONIC GYMKHANA FILM SERIES GOES ALL-ELECTRIC IN LAS VEGAS WITH AUDI | Hoonigan Group
Origin
Stunt
Sector
Auto & mobility
Region
US
Audi-reported people who saw the film worldwide, over
100M
As of Dec 8, 2023 · Self-reported · Audi Australia
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Google searchesFeb ’22AprJulOctNovDecFeb ’23MayAugNovPeakOpen webYouTubePress
Open webYouTubePress

15 more events on this chart

Join free to see them

  1. February 2022

    Audi precursor · Feb 10 ’22

    Audi announced that Hoonigan was producing Electrikhana with an electric S1 Hoonitron.[1]

    Block on ice
    Open the first post ↗

  2. October 2022

    Hoonigan / Jalopnik precursor · Oct 18 ’22

    Jalopnik relayed a nearly 40-minute Hoonitron explainer and teaser announcing the October 25 film.[20]

  3. Hoonigan / Ken Block seed · Oct 25 ’22

    Hoonigan released the Las Vegas film with Ken Block driving an electric Audi S1 Hoonitron.[2][3]

    HOONIGAN ELECTRIKHANA: KEN BLOCK’S ICONIC GYMKHANA FILM SERIES GOES ALL-ELECTRIC IN LAS VEGAS WITH AUDI | Hoonigan Group

  1. press · Oct 25 ’22

  2. platform jump · Oct 25 ’22

Join free to see the other 15 events and the full chart. Free, on every case.

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Why it worked

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